You can do some competitive analysis for Google Ads for free by simply using Google. In this video, I will show you how to spy on your competitor's Google AdWords ads. You can view text, image, and video ads from …
SKAGs Best Practices: Single Keyword Ad Groups in Google Ads
SKAGs are also known as Single Keyword Ad Groups in Google AdWords. SKAG stands for Single Keyword Ad Group. It is a Google Ads search campaign strategy where an Ad Group in a campaign only targets 1 keyword. In this …
Google Display Ads Remarketing (Your Data Segments) Tutorial 2022
Check out my Google Display Remarketing Tutorial. If you are running Display Advertising Google Ads campaigns, you need to know how to incorporate Your Data segments, which is also referred to as Retargeting. Google Ads Remarketing has been one of …
What Is Ad Rank? Google Ads Ad Rank Explained For Beginners
Google Ads Ad Rank is a value assigned to ads that are eligible for a Google Ads auction. Google determines an Ad Rank score for each ad in an auction and orders the advertisements accordingly. Ad Rank uses your bid, …
How The Google Ads Auction Works
Discover how the Google Ads Auction works so you know how Google AdWords determines what ads should show when. It can be difficult to know why Google displays certain advertisements for certain search terms, but this video should help clear …
Google Ads Similar Segments Explained For Beginners 2022
Similar segments are a type of audience that you can target with your Google Ads campaigns. Reach users who are similar to people in Your Data Segments. Google Ads will automatically create your Similar Segments when you create audience segments …
Google Ads Detailed Demographics Segments Explained For Beginners 2022
Learn everything you need to know in order to get started with detailed demographics segments in Google Ads. Reach users based on characteristics about who they are. For example, you can target Homeowners, Current College Students, and Parents of Infants …