Category: Adwords Information

Check out this quick free method to do competitive analysis. I use this method when I onboard new clients to see what their competitors are doing with their strategy. You can learn more about their SEO strategy, Google Ads strategy, Facebook Ads strategy, and more. You can find some of the top competitors and use Google Trends to find trending stories, trending topics, and trending keywords.

Google Bard can be a powerful tool for keyword research, helping you identify relevant and high-potential keywords for your website or content. Here are some ways you can use Bard for keyword research: 1. Generate Keyword Ideas: Brainstorm keywords: Provide Bard with a broad topic or seed keyword, and it will generate a list of related keywords, including long-tail variations.
Analyze competition: Ask Bard to analyze the competition for specific keywords, providing insights into search volume, difficulty, and potential opportunities.
Identify trending keywords: Ask Bard about trending topics and keywords in your niche, helping you stay ahead of the curve.
2. Get Keyword Insights: Research search intent: Ask Bard to analyze the search intent behind specific keywords, helping you understand what users are looking for when they search for those terms.
Identify related topics and questions: Ask Bard for related topics and questions related to your target keywords, providing you with additional content and optimization ideas.
Find keyword gaps: Bard can help you identify keywords that your competitors are not targeting, providing opportunities for you to rank higher in search results.
3. Use Bard for Content Creation: Generate outlines and drafts: Bard can help you create outlines and drafts for your content based on your target keywords, ensuring you cover all the relevant information.
Optimize existing content: Ask Bard to help you optimize your existing content for specific keywords, improving your search ranking and organic traffic.
Create meta descriptions and titles: Bard can generate meta descriptions and titles for your pages that are optimized for search engines and click-through rate.
Here are some additional tips for using Bard for keyword research: Be specific: The more specific your prompts are, the more relevant and accurate the results will be.
Use different approaches: Combine different Bard features and tools for a comprehensive keyword research strategy.
Cross-check with other tools: Don't rely solely on Bard for keyword research. Use other tools like Google Keyword Planner and Ahrefs to validate and refine your keyword list.
Focus on quality over quantity: It's better to target a few high-quality keywords than a large number of irrelevant ones.
Track your results: Monitor your keyword performance over time and adapt your strategy accordingly.
By using Bard effectively, you can streamline your keyword research process, identify valuable opportunities, and create content that attracts organic traffic and boosts your online presence.

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SpyFu is one of my favorite SEO and PPC Keyword Research Tools: https://surfsideppc.com/spyfu The Meta Ad Library is a searchable database of all active ads running across Facebook and Instagram. It provides a platform for transparency and accountability, allowing users to see what kind of ads are being run, who is behind them, and how much they are spending. Here are some key features of the Meta Ad Library: Transparency: The Ad Library provides users with information about the advertiser, the target audience, the budget, and the impressions of each ad. This information is important for understanding the reach and impact of advertising on Facebook and Instagram.
Accountability: The Ad Library helps to hold advertisers accountable for the content of their ads. By making ads publicly accessible, the Ad Library makes it more difficult for advertisers to run misleading or harmful ads.
Research: The Ad Library is a valuable resource for researchers and journalists who are studying the impact of advertising on society. By providing access to a large dataset of ads, the Ad Library can help to inform research on topics such as political advertising, social media manipulation, and the economics of advertising.
Here are some of the things you can do with the Meta Ad Library: Search for ads: You can search for ads by keyword, advertiser, or date.
View ad details: Once you have found an ad, you can view its details, including the advertiser, the target audience, the budget, the impressions, and the creative.
Download data: You can download data about ads, including the advertiser, the target audience, the budget, the impressions, and the creative.
Report ads: If you see an ad that you believe is misleading or harmful, you can report it to Facebook.
The Meta Ad Library is a valuable tool for anyone who wants to learn more about advertising on Facebook and Instagram. It is a powerful resource for transparency, accountability, and research.

Google announced that Gemini Pro is now available in Bard. If you are using Google Bard, then you can now use Gemini Pro. Here is the article: https://blog.google/products/bard/google-bard-try-gemini-ai/ Information from Google: You can now try Gemini Pro in Bard for new ways to collaborate with AI. Gemini Ultra will come to Bard early next year in a new experience called Bard Advanced. Today we introduced Gemini, our largest and most capable AI model — and the next step on our journey toward making AI helpful for everyone. Built from the ground up to be multimodal, Gemini can generalize and seamlessly understand, operate across and combine different types of information, including text, images, audio, video and code. This means it has sophisticated multimodal reasoning and advanced coding capabilities. And with three different sizes — Ultra, Pro and Nano — Gemini has the flexibility to run on everything from data centers to mobile devices. We trained Gemini at scale on our AI-optimized infrastructure using Google's Tensor Processing Units (TPUs) v4 and v5e. Today, we also announced our most powerful and scalable TPU system to date, Cloud TPU v5p.

What are Google Search Partners? This video will go over everything you need to know about Google Search Partners. I go over some of the recent reports by Adalytics and what advertisers who are running Google Ads search campaigns, Google Ads performance max campaigns, and Google Ads mobile app campaigns need to know. Article on Adalytics: https://adalytics.io/blog/search-partners-transparency Google Search Partners Is Unsafe For Advertisers, But It Can Be Fixed: https://www.adexchanger.com/marketers/google-search-partners-is-unsafe-for-advertisers-but-it-can-be-fixed/#:~:text=The%20most%20recent%20study%20from,all%20manner%20of%20unsuitable%20sites. What are Google Search Partners on Seer Interactive: https://www.seerinteractive.com/insights/what-are-google-search-partners-seer-interactive Google Lets Advertisers Opt Out of Search Partner Network on All Campaigns Following Adalytics Report: https://www.adweek.com/media/exclusive-google-lets-advertisers-opt-out-of-search-partner-network-on-all-campaigns-following-adalytics-report/#

The prompt to use AI to help write Ad Copy is below. It is easy to come up with more ad copy and overall copy using AI tools. In this video, I use ChatGPT, Claude, Bard, and Jounce to help me write ad copy. *For the prompt below, follow the instructions in the video that show how to add more information below the prompt. You want to add product or brand information to get the most out of your AI ad copy. Prompt: I want you to read all of the information below so you can understand my brand and my unique selling points. You are an expert copywriter who is fluent in English. You know how to write ad copy that can help me sell my products and services. You write with natural language that will drive conversions for my business. Please write 10 different ad copy variations based on my brand below. Write 2 ad headlines that are 25 characters or less including spaces. Write 2 ad headlines that are 50 characters or less including spaces. Write 2 ad headlines that are 75 characters or less including spaces. Write 2 ad description lines that are 100 characters or less including spaces. Write 2 ad description lines that are 150 characters or less including spaces.

Should you invest in SEO or PPC first? It can be a difficult decision for most businesses because paid advertising can drive quicker results, but SEO is a better long-term strategy. In addition, Paid Advertising is not guaranteed to drive you a positive return on ad spend. SEO is not guaranteed to drive you a positive return on ad spend. I will go through some of the benefits in this video so we can decide where to invest our budget.