Google Ads Ad Rank is a value assigned to ads that are eligible for a Google Ads auction. Google determines an Ad Rank score for each ad in an auction and orders the advertisements accordingly. Ad Rank uses your bid, expected clickthrough rate, ad relevance, landing page experience, search context, competition, device, time, and more. You may be wondering how to increase your Google AdWords Ad Rank so you can rank higher and pay less per click. In this video, I will go over Google Ads Ad Rank, Quality Score, and more.