You can do some competitive analysis for Google Ads for free by simply using Google. In this video, I will show you how to spy on your competitor's Google AdWords ads. You can view text, image, and video ads from the past 30 days, today, yesterday, and the past 7 days. You can see what your competitor's ads look like without paying for any expensive tools or even creating an account. Just simple use Google, find your competitor's advertisement in the search results, click on the 3 red dots next to their domain name, and click on the 'See more ads by this advertiser' link.