Learn everything you need to know in order to get started with detailed demographics segments in Google Ads. Reach users based on characteristics about who they are. For example, you can target Homeowners, Current College Students, and Parents of Infants (0-1 years old). Best used when creating Combined Segments. They are available for Search, Display, Video, Discovery, and Shopping campaigns. Detailed demographics audiences in Google AdWords can help you reach the right person with the right message at the right time.