Discover how the Google Ads Auction works so you know how Google AdWords determines what ads should show when. It can be difficult to know why Google displays certain advertisements for certain search terms, but this video should help clear that up for you. 5 Google Ads Auction Factors: 1. Your bid 2. The quality … Continue reading “How The Google Ads Auction Works”
Similar segments are a type of audience that you can target with your Google Ads campaigns. Reach users who are similar to people in Your Data Segments. Google Ads will automatically create your Similar Segments when you create audience segments using Your Data. In addition, your Similar Segments will stay updated as Your Data Segments … Continue reading “Google Ads Similar Segments Explained For Beginners 2022”
Discover how to create Your Data segments in Google Ads and how to target them while building campaigns. Reach users who have visited your website, interacted with your YouTube channel, downloaded your app, viewed your products, or given you their customer information. Available for all campaign types. Google AdWords Remarketing audiences, which are now referred … Continue reading “Google Ads Your Data (Remarketing) Segments Explained For Beginners 2022”
Learn everything you need to know in order to get started with detailed demographics segments in Google Ads. Reach users based on characteristics about who they are. For example, you can target Homeowners, Current College Students, and Parents of Infants (0-1 years old). Best used when creating Combined Segments. They are available for Search, Display, … Continue reading “Google Ads Detailed Demographics Segments Explained For Beginners 2022”
Learn everything you need to know about Affinity Segments in Google Ads, which were previously referred to as Affinity Audiences. You can easily target Affinity Segments with your Google AdWords campaigns. Reach users who have shown an interest or a passion about a given topic. Affinity segments allow you to target broad audiences based on … Continue reading “Google Ads Affinity Segments Explained For Beginners”
If you used Google AdWords before they updated the interface, you know they had a Google Display Planner tool. The Display Planner tool allowed you to enter a keyword and find contextual display & video keywords, relevant interest audiences, websites, placements, and more. You could find where exactly to run your advertisements while you built … Continue reading “Where is the Google Display Planner? How to Plan Google Display Network Ads in 2022”
Learn more about each Google Ads Bid Strategy (AdWords) including Maximize Conversions, Maximize Conversion Value, Target CPA, Target ROAS, Maximize Clicks, Manual CPC, Enhanced CPC, and more. I go over each type of bid strategy and when you would want to use them. My best practice is to set up conversion tracking so you can … Continue reading “Google Ads Bidding Strategies Guide & Best Practices 2022”