Search Results for: google adwords google adwords

When it comes to Google Ads Geotargeting and Location Targeting, there's no shortage of options. You can target Countries, States, Counties, Nielsen, DMA Regions, Cities, Radius Targeting, Congressional Districts, Zip Codes, Airports, Universities, and Neighborhoods. You can target or exclude people and you can also target by presence or interest. Location targeting is based on … Continue reading “Google Ads Location & Geo-Targeting Overview and Best Practices – Reach The Right Customers”

Check out my video about Smart Bidding strategies for Google Ads, which includes Maximize Conversion Value, Target ROAS, Maximize Conversions, and Target CPA. Target Return on Ad Spend and Target Cost Per Action are 2 of the best Google Ads bidding strategies you can use. It's important to use conversion tracking and smart bidding with … Continue reading “4 Google Ads Smart Bidding Strategies – Maximize Conversion Value & Conversions, Target ROAS & CPA”

Check out my video on Google Ads Bidding – I will give you best practices on Target CPA and Target ROAS in Google AdWords so you can drive the best results for your business. It's important to use a Google Ads Smart Bidding strategy such as Maximize Conversions, Maximize Conversion Value, Target CPA, or Target … Continue reading “Target ROAS and Target CPA Deep Dive – How to Maximize Conversions or Conversion Value Google Ads”

You can do some competitive analysis for Google Ads for free by simply using Google. In this video, I will show you how to spy on your competitor's Google AdWords ads. You can view text, image, and video ads from the past 30 days, today, yesterday, and the past 7 days. You can see what … Continue reading “View Competitor Google Ads For Free – How To Spy on Your Competitor’s Google Ads Advertisements”

SKAGs are also known as Single Keyword Ad Groups in Google AdWords. SKAG stands for Single Keyword Ad Group. It is a Google Ads search campaign strategy where an Ad Group in a campaign only targets 1 keyword. In this video, I will give you my SKAG strategy for Google Ads along with some best … Continue reading “SKAGs Best Practices: Single Keyword Ad Groups in Google Ads”

Check out my Google Display Remarketing Tutorial. If you are running Display Advertising Google Ads campaigns, you need to know how to incorporate Your Data segments, which is also referred to as Retargeting. Google Ads Remarketing has been one of the best ways to drive conversions, revenue, leads, and sales. If you want more out … Continue reading “Google Display Ads Remarketing (Your Data Segments) Tutorial 2022”

Google Ads Ad Rank is a value assigned to ads that are eligible for a Google Ads auction. Google determines an Ad Rank score for each ad in an auction and orders the advertisements accordingly. Ad Rank uses your bid, expected clickthrough rate, ad relevance, landing page experience, search context, competition, device, time, and more. … Continue reading “What Is Ad Rank? Google Ads Ad Rank Explained For Beginners”