Category: Adwords Information

Check out our Instagram Ads Retargeting Tutorial for 2019. We show you exactly how to create Instagram retargeting audiences and retargeting campaigns. Our Instagram Remarketing tutorial will teach you the step-by-step process of showing advertisements to people who have visited your website and people who have visited specific pages on your website. It is one of the best targeting methods when it comes to PPC Advertising and Social Advertising, so our retargeting strategy will give you several ideas to reach people who have already shown an interest in your company. There are a lot of Instagram retargeting tips and best practices, but our goal was to help you get started so you can reach some Instagram users who are already showing they are interested in your company. Since Instagram is a massive social network with millions of active users, you want to reach people as they are browsing through their feed and watching Instagram stories. We will go over retargeting Instagram stories and Instagram feeds so you can put your ads everywhere that people can browse. If you are wondering how to retarget on Instagram or how to remarket on Instagram, look no further than this video. We show you how to first make sure your Instagram business page is connected to your Facebook business manager. Next, we go over how to add the Facebook Pixel to your website so you can measure all of your traffic and create conversions and measure events happening on your website. Instagram Ads Playlist: https://www.youtube.com/watch?v=_e1zOAgtmxc&list=PLCKZKQoSq6y7OM6Qu_T-QMAtUUHTwTi6c Instagram Advertising Tutorial: If you are curious about how to create your first Instagram Ads campaign, we have a simple tutorial below that will help you get started with the process. Instagram Ads Tutorial 2019 – How To Create Instagram Advertising Campaigns: https://www.youtube.com/watch?v=_e1zOAgtmxc How To Create Facebook Engagement Audiences and Instagram Engagement Audiences: https://www.youtube.com/watch?v=zIUSLFMfsXg I consider targeting people who interact with your Instagram page slightly different than website retargeting, but the video above will show you how to retarget Instagram likes and people who interact with your Instagram profile. Video Description: We show you exactly how to retarget on Instagram Ads so you can target people who have visited your website or visited specific pages of your website. You can display ads to your website visitors and show people new products or services that you are offering. Customers who have already visited your website can now see everything you are offering on your website, or you can show retargeting ads on Instagram with limited time offers, which can be very helpful during the holiday season. You can show your Instagram Retargeting Ads directly in the Instagram Newsfeed and in the Instagram Story section, so you can reach people as they view Instagram posts and Instagram stories with messaging from your business.

Shopify Conversion Tracking for Advertising Campaigns and Shopify Campaign Tracking is very important to make sure you are driving transactions for your Shopify website. We talk about Google Ads Shopify Conversion Tracking, Shopify Facebook Ads Conversion Tracking, Instagram Ads Conversion Tracking for a Shopify website, Pinterest Ads Conversion Tracking for Shopify and more. I also talk about how to enable Enhanced Ecommerce in Google Analytics for a Shopify website so you can track transactions, add to cart actions, checkout information, and more when people are going through the checkout process. Google Analytics is a great way to track everything that is happening on your website, and you absolutely want to track all of your paid advertising campaigns into Google Analytics for your Shopify website. Shopify Conversion Tracking with Google Analytics and Shopify Campaign Tracking is vital so you can spend your paid advertising spend optimally. Google URL Builder: https://ga-dev-tools.appspot.com/campaign-url-builder/ How do I set up conversion tracking on Shopify? You need to set it up separately for each channel. When you create a Google Analytics account, you need to enter your Google Analytics code directly into Shopify through the Online Store – Preferences page. When it comes to Facebook Ads, you need to create a Facebook Pixel and add your Facebook Pixel ID on the same Online Store – Preferences page. For Google Ads, you can connect your Google Analytics and Google Ads accounts first and then import the Transaction conversion and other conversions directly into your Google Ads account. Then, you can optimize your campaigns for Transactions. For Pinterest Ads, Bing Ads, and LinkedIn Ads, you need to add the pixel or tag for each channel onto your Shopify website directly into your theme. Then, you need to enter it through the Additional Scripts portion on your Settings – Checkout page. Shopify Tutorials: https://www.youtube.com/watch?v=se5vIkTOYd8&list=PLCKZKQoSq6y6Y-8Q-DBWTHIUhZ6t0fkWR Enhanced Ecommerce Tracking in Google Analytics Shopify: https://www.youtube.com/watch?v=se5vIkTOYd8 Shopify Google Ads Conversion Tracking: https://www.youtube.com/watch?v=C3OFjGSWvhA Shopify Bing Ads Conversion Tracking: https://www.youtube.com/watch?v=Dbpn80tx7-8 Shopify Facebook Ads Conversion Tracking: https://www.youtube.com/watch?v=CWZ5fiKVuJ8 How do you link Google AdWords to Shopify? You can set-up Google AdWords Conversion Tracking for your Shopify Website by setting up Google Analytics on your website, linking your Google Ads account to Google Analytics, and importing conversions into your Google Ads account. Shopify google analytics conversion tracking and Google Ads conversion tracking can be difficult when you get started, but we do our best to make it as simple as possible. Campaign Tracking in Google Analytics: If you go to Google Analytics and Acquisition, then click on Campaigns and then All Campaigns, you will be able to see your Google Ads, Bing Ads, Facebook Ads, Instagram Ads, YouTube Ads, Pinterest Ads, and LinkedIn Ads campaigns directly into Google Analytics. That will allow you to understand how many transactions you are getting within your budget. You can see traffic from the different PPC Advertising channels and how many page views per session each channel drives, bounce rate, conversion rate, cost per conversion, total conversions, and total revenue. It is all vital when you are trying to find the best results out of your advertising campaigns.

Discover how to create Facebook Engagement Audiences and how to create Instagram Engagement Audiences with ease. It is not difficult to create audiences of people who have engaged with your Facebook Page, Facebook Posts, or Facebook Ads. In addition, you can create audiences of people who have engaged with your Instagram Page, Instagram Posts, or Instagram Ads. There are a few different options that I go through in the video and in more detail below. There are a lot of options when it comes to targeting for your Facebook Ads and Instagram Ads. One of the common options that people use is engagement audiences. You can not only reach people who have visited your website or watched one of your videos, but you can also target anyone who has engaged with your Facebook Page or Instagram Page over the last 365 days all the way down to 1 day. You can reach anyone who has shown an interest in the products and services that your business is currently offering. Facebook Engagement Audiences: Everyone who engaged with your Facebook Page
Anyone who visited your Facebook Page
People who engaged with any Facebook post or Facebook ad
People who clicked any Facebook call-to-action button
People who sent a message to your Facebook Page
People who saved your Facebook Page or any Facebook post Instagram Engagement Audiences: Everyone who engaged with your Instagram business
Anyone who visited your Instagram business profile
People who engaged with any Instagram post or Instagram ad
People who sent a message to your Instagram business profile
People who saved any Instagram post or Instagram ad

If you are looking for a Google Ads Bid Strategy for new campaigns, this is the video for you. I will cover how I set-up my bids when I create new campaigns in Google AdWords because your bidding strategy is so important in order to drive the most conversions at the lowest cost. Generally, I will start with the Manual CPC bid strategy and enable Enhanced CPC. In order to use the bidding strategy in Google Ads that I do, you will need to set-up conversion tracking properly. When I start my campaign, I will use the Google Keyword Planner to help me understand more about what advertisers are currently bidding on for the keywords I will be targeting. That will help you get an estimate so you can understand exactly how much you will need to bid for your advertisements to show at all. Google Ads Bid Strategies Explained 2019: https://www.youtube.com/watch?v=Ac0hOelenXU Google AdWords Smart Bidding – The Google Ads Bid Strategies You Need To Use in 2018: https://www.youtube.com/watch?v=GR-uyJ7ARAU Simple Ways To Improve Google Ads Ad Rank and Quality Score: https://www.youtube.com/watch?v=3hlVNaxPKCc Google Ads Tutorials Playlist: https://www.youtube.com/playlist?list=PLCKZKQoSq6y4PlNrLqTbA-oQ8GFPn_eeh Once I select my keywords, I will create my search campaign. I start with Manual Enhanced CPC so I can control the bids and also allow Google Ads to help me drive additional conversions. Ultimately, I want to use the Target CPA and Target ROAS bid strategies, but you need to accumulate conversion data from your campaigns first. There are several different google ads bidding strategies where you can control your bid price. Some popular best practices include using Max CPC bids to control your costs, and improving your quality score so you can improve your Ad Rank without having to spend more money. You can also use bid adjustments in Google AdWords. One thing you might see is your Google Ads Bid Strategy as learning, which will happen when you first set it up. If you are wondering how to bid on keywords in Google AdWords, it is very easy as you can either set Ad Group level bids, or you can set Keyword level bids. All you need to do is click on the bid in your Google Ads campaign and increase it up or down. What is Enhanced CPC Bidding in Google Ads? Enhanced CPC means Enhanced Cost-Per-Click bidding. Google Ads will adjust your bids up or down for keywords that are more likely or less likely to drive conversions. If you are not bidding high enough to enter the ad auction, and Google Ads determines that a keyword might drive a conversion, they will increase your bid to help drive a conversion for a specific search term. My Bid Strategy Process for New Campaigns: 1. Use the Google Keyword Planner to find what other advertisers are bidding for the same keywords. 2. Set-up campaigns and conversion tracking. Target Modified Broad Match and Exact Match keywords. Bid higher on Exact Match keywords. 3. Use the Manual CPC Bidding Strategy with Enhanced CPC 4. Switch to Target CPA or Target ROAS once the campaign gets more conversion data.

Discover how to create Google Ads Dynamic Search Ads and add them to an existing search campaign. Google AdWords Dynamic Search Ads can help you expand your existing campaign with dynamic ad targets and they are simple to set-up. All you need to do is choose to target a Google Ads category, use one of your pages or multiple pages on your website, or use your entire website to set-up dynamic ad targeting. I prefer to use one dynamic ad target in each ad group to keep everything organized, which is very useful as you set-up your campaign. Google Dynamic Search Ads Tutorial 2019 – How To Setup Google Ads Dynamic Search Ads Campaigns: https://www.youtube.com/watch?v=VyDuvTszqiE What Are Dynamic Search Ads Campaigns? Dynamic Search Campaigns in Google Ads and Bing Ads: https://www.youtube.com/watch?v=RKYczANt3BM Dynamic Search Ads are not a brand new feature, but you can create either Standard Ad Groups in Google Ads that target keywords or you can create Dynamic Ad Groups in Google Ads that use your website for targeting. This feature has improved over the years and you will find that the search terms that people type in will be very relevant for your campaign. Dynamic Search Ads will use your website to target ads, so it is great for large websites with a lot of content or a lot of inventory. You can find unique keywords that will promote your products and services. In addition, you don't have to create tons of unique advertisements because Google will dynamically help you create advertisements based on your targets and what people type in. The only websites that should avoid using Dynamic Search Google Ads are the ones that are constantly changing with daily deals, products that go in and out of stock, and limited time only offers. However, almost every website that is running Google Ads should at the very least test Dynamic Search Advertisements through Google AdWords. About Dynamic Search Ads: https://support.google.com/google-ads/answer/2471185?hl=en In order to create Dynamic Search Ads, you need to create a new Ad Group and make sure you choose 'Dynamic' rather than standard under the Ad Group Type dropdown menu. Next, you will have to name your Ad Group and set your bid. I generally bid slightly lower on Dynamic Ad Groups and slightly higher when I am targeting keywords. Next, you need to choose your targeting method, which can be a Category, Page on your website, Pages on your website, or your entire website. Next, you need to create your Dynamic Ads, which just involves you writing 2 description lines. Google will create a relevant headline for your ad and send traffic to the most relevant landing page. Dynamic Ads can use what people are typing in to direct people to the best pages on your website. Dynamic Ad Targets: Landing pages from your standard ad groups: All webpages that you’re currently running search ads against, across all of your accounts. This targeting option makes it easy to increase traffic on the webpages you’re already using as landing pages in existing ad groups and campaigns. Categories: Sets of landing pages organized by theme. You decide which sets of pages to target, how to group similar pages, and the level of granularity.

If you are using Google Ads, you have probably seen the Recommendations tab in your account. Google AdWords Recommendations give you some tips and ideas for improving your campaigns. Ultimately, the goal is to help you improve your bidding strategy, find additional keywords for your campaigns, provide Google Ads ad creation recommendations, give you ideas for Google Ads extensions, and helping you drive more conversions for your campaign at a lower cost. They give you some quick and easy features that you can utilize to improve your campaigns. The Google Ads Recommendations tool and page will look at your account performance, campaign settings, and compare it with current trends being used in Google Ads to give you ideas to improve performance. Essentially, it is a pair of eyes that can look at your campaign, bid strategy, keywords, ads, ad extensions, targeting settings, and more so you can drive a better Return on Ad Spend for your campaigns. About Recommendations: https://support.google.com/google-ads/answer/3448398?hl=en Improve your account with Recommendations: https://support.google.com/google-ads/answer/3416396 When you want to create effective Google Ads and do a health check, your best bet is to use the Google Ads Recommendations page. The recommendations page is constantly changing and it won't show any ideas or tips until your campaign is running for several days or weeks. You should check the Google Ads recommendations page periodically, so every week or every 2 weeks you can get some Google AdWords optimization strategies. Google will regularly give you new ideas and as they improve the tool, they will show new recommendation types for your campaign. Benefits of the Recommendations Page in Google Ads: – Give you performance estimates based on the historical data of your campaigns and your account. Google can see how much you are spending and how many conversions you are driving. Sometimes, small changes can make a huge difference to help you drive more conversions without increasing your daily budget. – The page will not predict ad performance, but it will use account data and Google Ads trends so you can know how well certain keywords are likely to work for your business. – Help you make improvements to your campaign, like adding a Dynamic Search ads group, creating Responsive Ads, testing new keywords for targeting, switching to a Target CPA bidding strategy, using relevant ad extensions, and increasing your budget so you can drive more conversions while keeping your CPC low. – Keep your account and campaigns up to date and fresh. If you are not constantly in your account making changes and optimizing your Google Ads campaign, you might have trouble without the recommendations tool.

Learn how to set-up Shopify Conversion Tracking with LinkedIn Ads. You can add the LinkedIn Insight Tag to your Shopify Website and then set-up Conversion Tracking for Purchases, Add to Cart actions, and more on your Shopify website. You can also use conversion tracking for key pages for when customers contact you or sign-up for a newsletter. You can set-up conversions for every time someone views your ad and for every time someone clicks on your ad and then purchases something on your Shopify website. You want to use conversion tracking with LinkedIn Ads because it will allow you to optimize your campaigns for key actions on your website. LinkedIn Conversion Tracking: https://business.linkedin.com/marketing-solutions/conversion-tracking Setting up LinkedIn Conversion Tracking: https://www.linkedin.com/help/linkedin/answer/67514/setting-up-linkedin-conversion-tracking?lang=en Steps: 1. You will need a LinkedIn Advertising account and a Shopify website to get started. 2. Once you create your LinkedIn Advertising account, you want to navigate to https://www.linkedin.com/ad-beta/account to open up your advertising account. You want to be in the main Campaign Manager screen after you click on your account. 3. Next, click on the 'Account Assets' dropdown menu and open up the 'Insight Tag' page and the 'Conversions' page. We will start on the page for your LinkedIn Insight Tag. 4. You want to create a LinkedIn Insight Tag if you haven't, and then click on the 'Manage Insight Tag' dropdown menu, and choose to install the tag yourself. You will have to copy the tag from your account. 5. Next, head over to your Shopify website, go to your 'Online Store' link and then 'Themes' to view your active theme. You will click on the 'Actions' drop-down menu and then Edit Code. From there, you will open the theme.liquid file to paste your LinkedIn Insight tag directly above the closing 'body' tag at the very bottom of your code. Make sure it is above the closing body tag and click on save. 6. Next, you will click on Settings at the bottom left, and then open the 'Checkout' page from the settings menu. You want to scroll down to Order Processing, and paste your LinkedIn Insight tag in the field for 'Additional Scripts.' 7. Last but not least, you will head over to the Conversions page in your LinkedIn Advertising account, create a Purchase conversion for any URL that contains the text 'thank_you' (You don't need to add the quotes) so it can track every purchase on your Shopify website. You can add that conversion to specific campaigns as well and use it in future Conversion campaigns. Benefits of LinkedIn Conversion Tracking:
– Measure the overall impact of your LinkedIn Advertising campaigns in order to optimize them and drive more conversions and a higher Return on Ad Spend.
– Connect your LinkedIn Ads to specific conversions on your website.
– See how ads can improve and impact downloads, sign-ups, purchases, add to cart actions, and more from people who have either clicked or viewed your LinkedIn Advertising campaign ads.
– Use Automated Bidding in Campaign Manager to get more conversions at a lower cost. Campaigns tend to improve over the course of time.
– Learn more about your website demographics and who is converting with LinkedIn Insights. You can get more data that will help you with your ad targeting.