Shopify Conversion Tracking for Advertising Campaigns and Shopify Campaign Tracking is very important to make sure you are driving transactions for your Shopify website. We talk about Google Ads Shopify Conversion Tracking, Shopify Facebook Ads Conversion Tracking, Instagram Ads Conversion Tracking for a Shopify website, Pinterest Ads Conversion Tracking for Shopify and more. I also talk about how to enable Enhanced Ecommerce in Google Analytics for a Shopify website so you can track transactions, add to cart actions, checkout information, and more when people are going through the checkout process. Google Analytics is a great way to track everything that is happening on your website, and you absolutely want to track all of your paid advertising campaigns into Google Analytics for your Shopify website. Shopify Conversion Tracking with Google Analytics and Shopify Campaign Tracking is vital so you can spend your paid advertising spend optimally. Google URL Builder: https://ga-dev-tools.appspot.com/campaign-url-builder/ How do I set up conversion tracking on Shopify? You need to set it up separately for each channel. When you create a Google Analytics account, you need to enter your Google Analytics code directly into Shopify through the Online Store – Preferences page. When it comes to Facebook Ads, you need to create a Facebook Pixel and add your Facebook Pixel ID on the same Online Store – Preferences page. For Google Ads, you can connect your Google Analytics and Google Ads accounts first and then import the Transaction conversion and other conversions directly into your Google Ads account. Then, you can optimize your campaigns for Transactions. For Pinterest Ads, Bing Ads, and LinkedIn Ads, you need to add the pixel or tag for each channel onto your Shopify website directly into your theme. Then, you need to enter it through the Additional Scripts portion on your Settings – Checkout page. Shopify Tutorials: https://www.youtube.com/watch?v=se5vIkTOYd8&list=PLCKZKQoSq6y6Y-8Q-DBWTHIUhZ6t0fkWR Enhanced Ecommerce Tracking in Google Analytics Shopify: https://www.youtube.com/watch?v=se5vIkTOYd8 Shopify Google Ads Conversion Tracking: https://www.youtube.com/watch?v=C3OFjGSWvhA Shopify Bing Ads Conversion Tracking: https://www.youtube.com/watch?v=Dbpn80tx7-8 Shopify Facebook Ads Conversion Tracking: https://www.youtube.com/watch?v=CWZ5fiKVuJ8 How do you link Google AdWords to Shopify? You can set-up Google AdWords Conversion Tracking for your Shopify Website by setting up Google Analytics on your website, linking your Google Ads account to Google Analytics, and importing conversions into your Google Ads account. Shopify google analytics conversion tracking and Google Ads conversion tracking can be difficult when you get started, but we do our best to make it as simple as possible. Campaign Tracking in Google Analytics: If you go to Google Analytics and Acquisition, then click on Campaigns and then All Campaigns, you will be able to see your Google Ads, Bing Ads, Facebook Ads, Instagram Ads, YouTube Ads, Pinterest Ads, and LinkedIn Ads campaigns directly into Google Analytics. That will allow you to understand how many transactions you are getting within your budget. You can see traffic from the different PPC Advertising channels and how many page views per session each channel drives, bounce rate, conversion rate, cost per conversion, total conversions, and total revenue. It is all vital when you are trying to find the best results out of your advertising campaigns.
Shopify Conversion Tracking and Campaign Tracking – Google, Bing, Facebook, Instagram, Pinterest