If you are using Google Ads, you have probably seen the Recommendations tab in your account. Google AdWords Recommendations give you some tips and ideas for improving your campaigns. Ultimately, the goal is to help you improve your bidding strategy, find additional keywords for your campaigns, provide Google Ads ad creation recommendations, give you ideas for Google Ads extensions, and helping you drive more conversions for your campaign at a lower cost. They give you some quick and easy features that you can utilize to improve your campaigns. The Google Ads Recommendations tool and page will look at your account performance, campaign settings, and compare it with current trends being used in Google Ads to give you ideas to improve performance. Essentially, it is a pair of eyes that can look at your campaign, bid strategy, keywords, ads, ad extensions, targeting settings, and more so you can drive a better Return on Ad Spend for your campaigns. About Recommendations: https://support.google.com/google-ads/answer/3448398?hl=en Improve your account with Recommendations: https://support.google.com/google-ads/answer/3416396 When you want to create effective Google Ads and do a health check, your best bet is to use the Google Ads Recommendations page. The recommendations page is constantly changing and it won't show any ideas or tips until your campaign is running for several days or weeks. You should check the Google Ads recommendations page periodically, so every week or every 2 weeks you can get some Google AdWords optimization strategies. Google will regularly give you new ideas and as they improve the tool, they will show new recommendation types for your campaign. Benefits of the Recommendations Page in Google Ads: – Give you performance estimates based on the historical data of your campaigns and your account. Google can see how much you are spending and how many conversions you are driving. Sometimes, small changes can make a huge difference to help you drive more conversions without increasing your daily budget. – The page will not predict ad performance, but it will use account data and Google Ads trends so you can know how well certain keywords are likely to work for your business. – Help you make improvements to your campaign, like adding a Dynamic Search ads group, creating Responsive Ads, testing new keywords for targeting, switching to a Target CPA bidding strategy, using relevant ad extensions, and increasing your budget so you can drive more conversions while keeping your CPC low. – Keep your account and campaigns up to date and fresh. If you are not constantly in your account making changes and optimizing your Google Ads campaign, you might have trouble without the recommendations tool.