Category: Adwords Information

How much does Google Ads cost? We cover Google Ads costs, budgeting, and how bids impact how you are charged in your Google Ads account. When you are curious about how much you will have to spend to get your ads on Google, this is the perfect video for you. We don't go through all of the bid strategies in detail or the Google Ads payment methods in detail in this video, but you can find more information below. When it comes to Google AdWords costs, we did our best to give you as much information as possible. About payment methods for Google Ads: https://support.google.com/google-ads/answer/2375433?hl=en&ref_topic=3119148 Google Ads Bid Strategies Explained 2019: https://www.youtube.com/watch?v=Ac0hOelenXU&t=103s Google Ads Bidding Strategy For New Campaigns – My Bidding Process in Google AdWords: https://www.youtube.com/watch?v=WIqgn4IAXqI Google Ads Payment Methods: You can either use a credit card or link your bank account directly. Either method will be useful when you are setting up the payment and billing for your Google Ads account. Your billing profile will need to be set-up before you start running your advertisements. How Much Do Google Ads Cost? Your Google Ads costs are determined by your budgets, your bids, and your quality score. Your budget is how much you actually spend on advertising. Your bids will be a part of determining how much you spend for each individual click to your website. Your quality score is used along with your bid to determine Ad Rank. Last but not least, overall competition in your industry for the keywords you are targeting will have a huge impact on how much your Google AdWords costs will be. Google Ads Budgets: You set your budget at the campaign level or at the account level with Shared Budgets. You will need to set a daily budget in Google AdWords and Google Ads will pace your daily budget over the course of the month. Therefore, we recommend taking your daily budget and multiplying it by 30 to understand how much you will be spending in a given month. With shared budgets through the Google Ads Shared Library, you can set a daily budget and apply it to multiple campaigns. Google charges on a Cost-Per-Click basis, which means you pay for each click that a potential customer takes on your advertisement. The more you bid, the more you will pay per click. Many advertisers pay anywhere from $1-$3 per click to their website, but sometimes you can get your cost-per-click down to $0.75 or even $0.50 depending on your industry. On the other hand, some advertisers have to spend upwards of $10 per click or $20 per click depending on the competition. Your quality score also plays an important part, because your keyword quality score at the time of the auction, along with your bid, will be used to determine your ad rank. If you have the highest quality score compared to your competitors, then you can actually bid lower and still achieve the top ad rank. Google Ads rewards advertisers who can achieve a high click-through rate, a good landing page experience, and a good ad relevance score.

Learn about some Facebook Ads Email Targeting best practices and strategies. Facebook Ads Customer List Targeting is easy to get started with, the main thing you will need is a Mailchimp email list, Shopify Customer List, or an email list or a customer list from another provider. Essentially, you need a list of emails that you can import into Facebook Ads. Facebook will then take your emails and match them with customers that actively use Facebook. You can use your email list to target people, exclude people, build lookalike audiences, run promotions, and use in addition to other targeting to create great audiences for your Facebook Ads campaigns. When it comes to Facebook Ads Targeting options, one of the most popular options is using Facebook Email List Targeting to reach people who have already shown they are interested in your business. 6 Facebook Advertising Email List Targeting Best Practices: 1. Keep Your Email Lists and Customer Lists up to date in your Facebook Ads account. You can easily upload your customer files and email lists to match with customers. When you upload fields like email, zip code, name, address, phone number, customer value, and more, you can match them with people who are actively using Facebook. One best practice is to make sure your email list is up to date. You may want to set a reminder to upload your email list once per month to avoid having old data when it comes to your targeting, and to include people who have recently shown they are interested in your products or services. 2. Use Customer Value in Your Email Lists if Applicable When You Upload Your Customer Lists to Facebook If you have an Ecommerce website, you have data about who is purchasing from your website and how much they spent. You can use that data to create relevant Facebook ads, reach your most valuable customers, and create Lookalike audiences with Lifetime Value attached to your audience. 3. Create Email List Lookalike Audiences You can create Lookalike audiences using your email list and customer files. Facebook will find users who closely match with the people who are already interested in your business, which can be more effective than targeting interests, demographics and behaviors. 4. Target Your Email List on Facebook Ads With Promotions and New Products People on your email list are going to be very interested in your promotions and the new products you have for sale. In case they miss the message in their inbox, or to reinforce the message, you can target them directly with Facebook Ads as well. 5. Exclude Your Email List From Audiences 6. Layer Email List Targeting with Other Custom Audiences and Retargeting Audiences

Check out our Facebook Ads For Local Businesses Tutorial where we go over how to set-up Facebook Advertising campaigns as a small business. If you want to reach people in your local market and show them your products or services, this is a simple method where you don't have to worry about setting up conversion tracking. You can just focus on reaching people in your local market with a quick message about your business so people can learn more in an instant. It can be difficult to get started with Small Business Facebook Ads, but if you want to spend a small amount of money over the course of a month and reach people who are likely interested in your services, this is a good way to get started. Create Facebook Business Manager: https://www.facebook.com/business/help/1710077379203657 There are a lot of strategies when it comes to Facebook Ads for Local Business in 2019. You can run conversion campaigns and focus on driving form completions and phone calls, you can run engagement campaigns and focus on engagement on an individual post, or you can run awareness campaigns that focus on goals like branding and reach. Our videos below will go over how to set-up conversion tracking by putting the Facebook Pixel on your small business website, and how to run Conversion campaigns that focus on important events and key performance indicators for your website. For example, you can track every time someone books an appointment with your business. Facebook Ads for Small Business can be difficult when you get started, so we tried to make it as easy as possible with step-by-step instructions. Install Your Facebook Pixel and Create Custom Conversions with Facebook Ads: https://www.youtube.com/watch?v=WvOYTeOO2rQ Facebook Advertising Tutorial 2019 – How to Set-Up Conversion Campaigns: https://www.youtube.com/watch?v=KwrJgDL5JYE Facebook Ads Tutorials: https://www.youtube.com/watch?v=KwrJgDL5JYE&list=PLCKZKQoSq6y7_pqafuN6lvshcT7LUWGgA The videos and playlist above will be very helpful when you are getting started. There are a lot of options when it comes to Facebook Advertising for your small business, so watching more videos and tutorials will always be helpful in the long run. Video Description: We get started by running a Facebook Ads Engagement Campaign, where I will talk about how to set-up a campaign with multiple ad sets and relevant targeting to reach people and optimize for post likes, post comments, and post shares. In addition, you can drive traffic back to your website as well so you can reach people who are interested in your offer and keep them engaged throughout. When it comes to your local business, your number one goal is to drive more clients to your business, and advertising on Facebook is a wonderful option, even if you only have a small budget. You want to click on Create Campaign and Choose Engagement and then Post Engagement as your goal. From there, you can start setting up for your first Ad Set and your targeting. You can control your budget at the campaign level and then control the dates and the times your ads run at the ad set level. One of the best things you can do is pick the right targeting for your ads, so we will spend a lot of time on creating audiences and how to create different audiences to reach different types of customers interested in your business.

Check out our Bing Ads Negative Keyword Lists Tutorial where we cover exactly how to add negative keywords to your Bing Ads Search Campaigns. Microsoft Advertising Negative Keywords are vital to help you improve the results of your campaigns. What are Negative Keywords: https://surfsideppc.com/what-are-negative-keywords/ Google Ads Negative Keywords for Search & Display Campaigns and Negative Keyword Lists 2019: https://www.youtube.com/watch?v=HfMjHElG8YQ Negative keywords are used to prevent your advertisements from being displayed for specific search terms or search phrases. When a customer has a search query that is unrelated to your products and services, you can use negative keywords to ensure that your ads don't show. You can use campaign-level negative keywords and ad group level negative keywords in Bing Ads to exclude certain key term or phrases from your campaigns or ad groups. For the most part, I use campaign-level negative keywords but there are some instances where you might want to add negatives at the Ad Group Level. When it comes to negative keyword match types in Bing Ads, there are phrase match and exact match negative keywords. When you are excluding specific search terms or phrases, you can choose the match type at that time. You can add both at the same time, although phrase match will cover the exact match versions as well so you don't need to do that. Google Ads Negative Keywords: If you are interested in learning more about negative keyword lists and some negative keyword best practices in Google AdWords, you can visit the page on our website below. Google AdWords negative keywords are very similar to Bing Ads. Google Ads Negative Keywords Tutorial: https://surfsideppc.com/google-ads-negative-keywords/

Learn how to set-up Google Ads Conversion Tracking with Google Analytics. We will go over Google Ads Conversion Tracking for Shopify and WordPress so you can track everything from important page views, clicks on buttons, transactions, and every time someone fills out a form on your website. Google AdWords Conversion Tracking is vital for setting up profitable and successful campaigns. We go over Google Ads Conversion Tracking Setup from start to finish, so you can not only create important actions for your website but you can also optimize for them in your campaigns. For this tutorial, we will use Google Analytics to track most of the conversions and show you how by linking your Google Ads and Google Analytics accounts, you will be able to track conversions in your Google AdWords account and also create Conversion Action Sets. We start by showing you how to link your Google Ads and Google Analytics accounts. Once you link your accounts, you will be able to create Goals in Google Analytics that you can import into your Google AdWords account and choose to use as Conversions. It also allows you to measure key events and some key performance indicators that are happening on your website. You need to make sure that you have Google Analytics properly installed on your website. Many website providers like WordPress, Shopify, Blogger, Wix, and others have integrations that make it very easy to get started. On the other hand, some providers make it more difficult, but you can just take your Global Site Tag tracking code available in Google Analytics and put it directly into your website code in the global header file. Now that your accounts are linked and you have Google Analytics set-up properly, you can get started. The first step is to find a page that is valuable for your website. It might be a key page after people submit a form, a confirmation page when someone makes a purchase, or one of the most important pages on your website. Many times this is considered a Thank You page because you send traffic to this page after someone signs up for your newsletter or contacts you directly for business services.

Discover how to create MailChimp forms for your website that redirect to a thank you page, and how to use Google Ads Conversion Tracking for your Mailchimp forms. If you have a Mailchimp email list, one of the best practices is to redirect your submitted form to a thank you page, this video will give you the step-by-step process for doing that. You will learn how to embed a mailchimp signup for for WordPress using the embedded code form and how to use a WordPress plugin. I also cover Mailchimp form action URLs so you can drive traffic to a thank you page or confirmation page after people fill out your form and click submit. This will allow you to keep track of every sign-up that happens on your website and also track conversions for form submissions into Google Ads. Mailchimp Tutorial for Beginners: https://www.youtube.com/watch?v=dHER8kM37ew How to Add a Mailchimp Signup Form to Your Website: https://mailchimp.com/help/add-a-signup-form-to-your-website/

Check out our Bing Ads Remarketing Tutorial for 2019. We talk about how to create Bing Ads Remarketing audiences and our Bing Ads Retargeting tutorial will show you exactly how to add remarketing lists to your existing search campaigns. It can also be referred to as Microsoft Advertising Remarketing audiences since Bing has undergone a rebrand. Our goal is to teach you the process of creating audiences for beginners and some best practices for using them in your campaigns. Sometimes it is referred to as Remarketing Lists for Search Ads since we will be adding the Remarketing audiences directly to the Ad Groups of our search campaigns. Keep in mind, you can either include targeting or exclude targeting when it comes to lists. You can view several of our videos below and even see our playlist related to Bing Ads. Bing Ads Tutorial 2019 – How To Set-Up Microsoft Advertising Campaigns: https://www.youtube.com/watch?v=MsKT6jKycJc One of the main things you need to do first is add the Bing Ads UET Tag directly to your website. We have several tutorials below that will show you how to do just that. It is not always the easiest process when you are a beginner, but with Microsoft Advertising UET Tag, they make it very easy to add it using different methods. In addition, you can add it to your WordPress website, Shopify website, Wix website, and more with ease. Install The Microsoft Advertising/Bing Ads Universal Event Tracking UET Tag with Google Tag Manager: https://www.youtube.com/watch?v=l52q3Fv_1ZE Shopify Bing Ads Conversion Tracking to Track Transactions for Bing Ads Campaigns: https://www.youtube.com/watch?v=Dbpn80tx7-8 Video Description: One of the best strategies for PPC Advertising is to recapture and market to people who have already shown an interest in your business. This is referred to as Remarketing or Retargeting. When someone visits your website, engages with your website, visits specific pages, or purchases something from your website, they have shown a level of interest in your business. Most people don't land on a website by accident, so you want to make sure if someone is viewing your website that you can target them with your advertisements. That's where Bing Ads remarketing comes in handy. You can reach people who have already purchased from you, exclude people who have already purchased from you, target people who have added products to their cart, and people who have visited specific pages on your website. When you do it with a search campaign, it is often referred to as Search Remarketing, Search Retargeting, or Remarketing Lists for Search Ads. With Bing Ads Search Remarketing, you can reach people after they visit your website and when they return to Bing or Yahoo and search one of your targeted keywords. Maybe you are running a promotion this time, or maybe the shopper is just further down the funnel and ready to purchase.. Bid Only vs Target and Bid: With Bid Only, you will reach everyone who searches your keywords and you have the option of increasing or decreasing your bids for that audience. With Target and Bid, you will only reach people in your Retargeting audiences already. Step 1 – Place the Universal Event Tracking Tag (UET) on your website.
Step 2 – Make sure your UET Tag is active on your website.
Step 3 – Create Audiences through Bing Ads, either for All Users or for people who have visited specific web pages.
Step 4 – Associate your Remarketing Lists to specific Ad Groups or across every Ad Group in your campaign.
Step 5 – Choose to Bid Only or Target and Bid.
Step 6 – Select a Percentage to Increase or Decrease your bids for that specific audience.
Step 7 – Monitor Bing Ads campaign results to optimize performance. How Remarketing in Bing Ads Paid Search works: https://about.ads.microsoft.com/en-us/solutions/audience-targeting/remarketing