Check out our Facebook Ads For Local Businesses Tutorial where we go over how to set-up Facebook Advertising campaigns as a small business. If you want to reach people in your local market and show them your products or services, this is a simple method where you don't have to worry about setting up conversion tracking. You can just focus on reaching people in your local market with a quick message about your business so people can learn more in an instant. It can be difficult to get started with Small Business Facebook Ads, but if you want to spend a small amount of money over the course of a month and reach people who are likely interested in your services, this is a good way to get started. Create Facebook Business Manager: https://www.facebook.com/business/help/1710077379203657 There are a lot of strategies when it comes to Facebook Ads for Local Business in 2019. You can run conversion campaigns and focus on driving form completions and phone calls, you can run engagement campaigns and focus on engagement on an individual post, or you can run awareness campaigns that focus on goals like branding and reach. Our videos below will go over how to set-up conversion tracking by putting the Facebook Pixel on your small business website, and how to run Conversion campaigns that focus on important events and key performance indicators for your website. For example, you can track every time someone books an appointment with your business. Facebook Ads for Small Business can be difficult when you get started, so we tried to make it as easy as possible with step-by-step instructions. Install Your Facebook Pixel and Create Custom Conversions with Facebook Ads: https://www.youtube.com/watch?v=WvOYTeOO2rQ Facebook Advertising Tutorial 2019 – How to Set-Up Conversion Campaigns: https://www.youtube.com/watch?v=KwrJgDL5JYE Facebook Ads Tutorials: https://www.youtube.com/watch?v=KwrJgDL5JYE&list=PLCKZKQoSq6y7_pqafuN6lvshcT7LUWGgA The videos and playlist above will be very helpful when you are getting started. There are a lot of options when it comes to Facebook Advertising for your small business, so watching more videos and tutorials will always be helpful in the long run. Video Description: We get started by running a Facebook Ads Engagement Campaign, where I will talk about how to set-up a campaign with multiple ad sets and relevant targeting to reach people and optimize for post likes, post comments, and post shares. In addition, you can drive traffic back to your website as well so you can reach people who are interested in your offer and keep them engaged throughout. When it comes to your local business, your number one goal is to drive more clients to your business, and advertising on Facebook is a wonderful option, even if you only have a small budget. You want to click on Create Campaign and Choose Engagement and then Post Engagement as your goal. From there, you can start setting up for your first Ad Set and your targeting. You can control your budget at the campaign level and then control the dates and the times your ads run at the ad set level. One of the best things you can do is pick the right targeting for your ads, so we will spend a lot of time on creating audiences and how to create different audiences to reach different types of customers interested in your business.
Facebook Ads For Local Businesses Tutorial 2019 – Small Business Facebook Ads Strategy