Check out our Bing Ads Remarketing Tutorial for 2019. We talk about how to create Bing Ads Remarketing audiences and our Bing Ads Retargeting tutorial will show you exactly how to add remarketing lists to your existing search campaigns. It can also be referred to as Microsoft Advertising Remarketing audiences since Bing has undergone a rebrand. Our goal is to teach you the process of creating audiences for beginners and some best practices for using them in your campaigns. Sometimes it is referred to as Remarketing Lists for Search Ads since we will be adding the Remarketing audiences directly to the Ad Groups of our search campaigns. Keep in mind, you can either include targeting or exclude targeting when it comes to lists. You can view several of our videos below and even see our playlist related to Bing Ads. Bing Ads Tutorial 2019 – How To Set-Up Microsoft Advertising Campaigns: https://www.youtube.com/watch?v=MsKT6jKycJc One of the main things you need to do first is add the Bing Ads UET Tag directly to your website. We have several tutorials below that will show you how to do just that. It is not always the easiest process when you are a beginner, but with Microsoft Advertising UET Tag, they make it very easy to add it using different methods. In addition, you can add it to your WordPress website, Shopify website, Wix website, and more with ease. Install The Microsoft Advertising/Bing Ads Universal Event Tracking UET Tag with Google Tag Manager: https://www.youtube.com/watch?v=l52q3Fv_1ZE Shopify Bing Ads Conversion Tracking to Track Transactions for Bing Ads Campaigns: https://www.youtube.com/watch?v=Dbpn80tx7-8 Video Description: One of the best strategies for PPC Advertising is to recapture and market to people who have already shown an interest in your business. This is referred to as Remarketing or Retargeting. When someone visits your website, engages with your website, visits specific pages, or purchases something from your website, they have shown a level of interest in your business. Most people don't land on a website by accident, so you want to make sure if someone is viewing your website that you can target them with your advertisements. That's where Bing Ads remarketing comes in handy. You can reach people who have already purchased from you, exclude people who have already purchased from you, target people who have added products to their cart, and people who have visited specific pages on your website. When you do it with a search campaign, it is often referred to as Search Remarketing, Search Retargeting, or Remarketing Lists for Search Ads. With Bing Ads Search Remarketing, you can reach people after they visit your website and when they return to Bing or Yahoo and search one of your targeted keywords. Maybe you are running a promotion this time, or maybe the shopper is just further down the funnel and ready to purchase.. Bid Only vs Target and Bid: With Bid Only, you will reach everyone who searches your keywords and you have the option of increasing or decreasing your bids for that audience. With Target and Bid, you will only reach people in your Retargeting audiences already. Step 1 – Place the Universal Event Tracking Tag (UET) on your website.
Step 2 – Make sure your UET Tag is active on your website.
Step 3 – Create Audiences through Bing Ads, either for All Users or for people who have visited specific web pages.
Step 4 – Associate your Remarketing Lists to specific Ad Groups or across every Ad Group in your campaign.
Step 5 – Choose to Bid Only or Target and Bid.
Step 6 – Select a Percentage to Increase or Decrease your bids for that specific audience.
Step 7 – Monitor Bing Ads campaign results to optimize performance. How Remarketing in Bing Ads Paid Search works: https://about.ads.microsoft.com/en-us/solutions/audience-targeting/remarketing
Bing Ads Remarketing Lists for Search Ads Tutorial – Microsoft Advertising Remarketing