Keyword research is a Marketing strategy to identify the top search terms and phrases for a business. Top search terms can be identified by looking at search volume and average bids through PPC Advertising channels like Google Ads. Keyword research …
How to Do Local Keyword Research for Your Small Business
In this video you’ll learn how to do keyword research for local SEO step-by-step. *************************************** Additional Keyword Research Resources How to Do Local SEO: Complete A-Z Tutorial ► https://www.youtube.com/watch?v=pQSVsHvpTTA Keyword Research Tutorial: From Start to Finish ► https://www.youtube.com/watch?v=OMJQPqG2Uas Complete SEO …
Google Tests More Local Service Ads In SERPs
Google is testing an increase in the number of local service ads in search results pages. Google is testing more local service ads per set of search results, with three ads on a page instead of two.
Google Ads Performance Max Tutorial 2022 – How to Create Performance Max Campaigns
Check out my tutorial where I show how to create Google Ads Performance Max campaigns in 2022. Performance Max campaigns run across YouTube, Google Discover, Google Search, the Google Display Network, Gmail, and Google Maps. They are very easy to …
Google Ads Bidding Strategies Guide & Best Practices 2022
Learn more about each Google Ads Bid Strategy (AdWords) including Maximize Conversions, Maximize Conversion Value, Target CPA, Target ROAS, Maximize Clicks, Manual CPC, Enhanced CPC, and more. I go over each type of bid strategy and when you would want …
Fractured Search Intent: Understanding Mixed SERPs
In this video, you’ll learn what fractured search intent is and how to understand and interpret mixed SERPs. *************************************** Additional Keyword Research Resources Keyword Research Tutorial: From Start to Finish ► https://www.youtube.com/watch?v=OMJQPqG2Uas Keyword Research Pt 1: How to Analyze Searcher …
Google Academy: Holiday best practices for In-store sales
Shoppers don’t just turn to Google for things they want to buy online, they also use Google to find what they need nearby. Tune in to learn how to prepare a digital local strategy using Search, Omnichannel bidding, Local campaigns, …