Category: Adwords Help

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In this video, we’ll talk about three newly launched #BrandRecommendations. These are a part of the Recommendations tab in #GoogleAds that analyzes the advertiser’s Google Ads account history, campaign settings, and trends across Google to automatically generate recommendations to help advertisers improve the #effectiveness and #performance of their campaigns. Brand Recommendations are recommendations specific to your CPM and CPV campaigns. They are also the building blocks of Optiscore for Brand, a score you’ll see in your account that is an indicator of how well your campaigns are set up to perform. 0:00 Introduction
0:55 Link your YouTube Channel to Google Ads
01:35 Add Videos with Different Orientations 02:19 Use All Formats for Video Reach Campaigns 03:50 Benefits of Applying Recommendations Related videos:
https://www.youtube.com/watch?v=SgcMglFFeRA&list=PL9piTIvKJnJOi5Pau24LqsRzwpG5lH_z5&index=7 https://www.youtube.com/watch?v=HcqP5e49qEc&list=PL9piTIvKJnJOi5Pau24LqsRzwpG5lH_z5&index=8 https://www.youtube.com/watch?v=fm-LxvL3WyE&t=73s

In this video, we’ll talk about three newly launched #BrandRecommendations. These are a part of the Recommendations tab in #GoogleAds that analyzes the advertiser’s Google Ads account history, campaign settings, and trends across Google to automatically generate recommendations to help advertisers improve the #effectiveness and #performance of their campaigns. Brand Recommendations are recommendations specific to your CPM and CPV campaigns. They are also the building blocks of Optiscore for Brand, a score you’ll see in your account that is an indicator of how well your campaigns are set up to perform. 0:00 Introduction
0:55 Link your YouTube Channel to Google Ads
01:35 Add Videos with Different Orientations 02:19 Use All Formats for Video Reach Campaigns 03:50 Benefits of Applying Recommendations Related videos:
https://www.youtube.com/watch?v=SgcMglFFeRA&list=PL9piTIvKJnJOi5Pau24LqsRzwpG5lH_z5&index=7 https://www.youtube.com/watch?v=HcqP5e49qEc&list=PL9piTIvKJnJOi5Pau24LqsRzwpG5lH_z5&index=8 https://www.youtube.com/watch?v=fm-LxvL3WyE&t=73s

In this video, we’ll talk about three newly launched #BrandRecommendations. These are a part of the Recommendations tab in #GoogleAds that analyzes the advertiser’s Google Ads account history, campaign settings, and trends across Google to automatically generate recommendations to help advertisers improve the #effectiveness and #performance of their campaigns. Brand Recommendations are recommendations specific to your CPM and CPV campaigns. They are also the building blocks of Optiscore for Brand, a score you’ll see in your account that is an indicator of how well your campaigns are set up to perform. 0:00 Introduction
0:55 Link your YouTube Channel to Google Ads
01:35 Add Videos with Different Orientations 02:19 Use All Formats for Video Reach Campaigns 03:50 Benefits of Applying Recommendations Related videos:
https://www.youtube.com/watch?v=SgcMglFFeRA&list=PL9piTIvKJnJOi5Pau24LqsRzwpG5lH_z5&index=7 https://www.youtube.com/watch?v=HcqP5e49qEc&list=PL9piTIvKJnJOi5Pau24LqsRzwpG5lH_z5&index=8 https://www.youtube.com/watch?v=fm-LxvL3WyE&t=73s

Kamal Janardhan, Senior Director of Product Management at Google, breaks down how a strategic approach to measurement—powered by a strong first-party data foundation and AI—helps businesses maximize their investments. In fact, marketers who deeply integrate AI tools see 60% greater revenue growth than their peers, according to BCG. #GoogleAds #Measurement #Marketing #ROI

In the vast and complex world of data privacy and business growth it is critical for organisations to be using the best solutions. Don't tackle the challenge alone, join our experts who will help you along the way! We’ll be unpacking key topics such as EUUCP enforcement, the future of privacy innovation, and Google’s latest privacy-enhancing technologies in Ads. The event will feature insights from Google experts and give attendees a first look at some exciting new research about the impact of digital advertising on Europe's competitiveness.

Gaurav Bhaya, VP of Buying, Analytics and Measurement at Google breaks down why a measurement mindset shift is needed for marketers today. It boils down to good data, and embracing MMMs, incrementality, and attribution testing to boost your ROI. #GoogleAds #Measurement #Marketing #ROI