Value-based Smart Bidding strategies on Search allow you to optimize to the value of a conversion, so that you can drive more overall value for your business. In this video, we share the top tips on how to implement and …

Some customer interactions are worth more to your business than others, so it’s important to guide your automated bidding strategies to reflect that. In this video, you'll learn more about value-based Smart Bidding strategies on Search, and how they can …

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Learn how performance marketing agency Adlucent and women’s retailer Chico’s FAS tested Performance Max to improve profitability and meet business goals.

Retailers are increasingly trying to predict the unpredictable and meet evolving customer needs. In this session, you'll discover new Insights that help you stay competitive, learn how you can forecast trends to inform your future strategy, and find out how …

Sarah Bradley at Google and Jacob Manson at Ipsos review the latest research showing how customer behavior has changed during the 2021 holiday season and discuss how retailers can capitalize on these changes.

Christina Brandeberry, Managing Director – US Retail, Search & Shopping at Google, shares insights about the shifting retail landscape and how Google can help you navigate challenges to unlock greater opportunities.