Check out my tutorial where I show how to create Google Ads Performance Max campaigns in 2022. Performance Max campaigns run across YouTube, Google Discover, Google Search, the Google Display Network, Gmail, and Google Maps. They are very easy to create and you just have to choose your budget, bidding strategy, location targeting, audience signals, and asset groups. Your asset groups are created with headlines, long headlines, description lines, and more information about your business. In addition, you can upload 15 images per asset group along with videos and logos as well. Video Chapters:
00:19 5 things to know about Google Ads Performance Max campaigns
01:35 Introducing Google Ads Performance Max campaigns
02:48 Google Ads conversion tracking with performance max
03:18 How to create performance max campaigns
08:26 How to create Asset Groups for performance max campaigns
15:48 Audience Signals for performance max campaigns
21:32 Publishing a performance max campaign Google Ads Performance Max – 5 Things To Know: 1. Use a campaign objective of Sales, Leads, or Local store visits and promotions – Focus on conversions
2. Ads run across all Google channels – More automation
3. You can use your Google Merchant Center feed
4. Use the best possible creative assets for the best results
5. Use audience signals for the best results Performance Max is a campaign type that advertisers can use to drive more conversions and more conversion value. You can also run your keyword search campaigns where you target keywords through Google Ads. However, Performance max will get you more conversions from YouTube, Display, Search, Discover, Gmail, and Maps. You can also provide your own data feeds such as a Google Merchant Center feed. Google Ads will use smart bidding to maximize your conversion value for your budget.