How to optimize your PPC landing pages for SEO. Do you think SEO is its own thing and offers independently from other marketing channels? Think again. Working with different stakeholders in different divisions and aligning your marketing efforts together is the only way to unlock massive amounts of traffic, which means you need to start … Continue reading “How to Optimize Your PPC Landing Pages for SEO”
How to future proof your SEO against Google's next update. You've put in all this time and effort into your SEO strategy and all of a sudden, boom, Google wants to change things up on you. An update can have a major impact on your SEO strategy. It can cause your content to slip in … Continue reading “How To Future Proof Your SEO Against Google’s Next Update”
Check out my complete Google Trends for Marketing Tutorial aka my Free Google Trends Course. You will learn everything you need to know to use Google Trends to improve your SEO strategy and your content marketing strategy, and to build an effective keyword research list that can then be turned into content topics. Ultimately, Google … Continue reading “Complete Google Trends For Marketing Tutorial – Improve SEO, Keyword Research, and Content Marketing”
Five hacks for small businesses to outrank larger ones. How can you compete with those big guns when it comes to SEO? If they already have a better domain authority than you and they have the fingerprints all over the best search queries in your vertical, it can seem like it's impossible to outrank them, … Continue reading “5 Hacks for Small Businesses to Outrank Larger Ones”
How I stay ahead of Google algorithm updates. Have you ever noticed that Google is constantly making algorithm changes? The worst part is that they don't always give you a ton of notice when they finally roll one out. The bottom line is you simply can't afford to ignore Google or the many algorithm updates … Continue reading “How I Stay Ahead of Google Algorithm Updates”
Want to know how I find keywords that bring me tons of traffic? It's maybe the most important part of nailing your SEO strategy. 68% of online activity starts with a query in a search engine like Google or Bing. Identifying the right word to include in your content is essential. And according to Ubersuggest … Continue reading “My Favorite Keyword Research Strategy”
Why focus on social media marketing over SEO? You're probably surprised to hear this, after all, I'm mostly known for all things SEO. So why do I focus on social media marketing now? Because I've learned that it's one of the quickest and most effective ways to drive major traffic to any site. That doesn't … Continue reading “Why I Focus on Social Media Marketing Over SEO”