Learn how the optimization score is calculated, how it changes, and how you can effectively use the score to reach your goals. Start using optimization score by navigating to the Recommendations page in your Google Ads account. Check out the …
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As TV Advertising Becomes More Targeted, Operators Must Guard The Consumer Experience
Today’s column is written by Paul Alfieri, chief marketing officer at Cadent. Google’s recent test of ads on the home screen of an Android-powered Sony TV should have been an eye-opening event for TV …
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The Only Rule In Marketing You Have To Follow (Ignore This And Your Marketing Won’t Work)
The Only Rule In Marketing You Have To Follow (Ignore This And Your Marketing Won't Work) // Have you heard the saying, that rules are meant to be broken? Well, there's one rule in marketing that won't change, and it'll …
Marketing Live 2019: Unlocking new forms of video storytelling with bumper machine on YouTube
A more in-depth look at the biggest keynote announcements from Google Marketing Live, followed by live Q&A with product leaders and best practices to set you up for success. ° Follow us and stay updated ╰ Facebook https://www.facebook.com/googleads ╰ Twitter …
Marketing Live 2019: Delivering frictionless experiences with app deep linking on mobile
A more in-depth look at the biggest keynote announcements from Google Marketing Live, followed by live Q&A with product leaders and best practices to set you up for success. ° Follow us and stay updated ╰ Facebook https://www.facebook.com/googleads ╰ Twitter …