As TV Advertising Becomes More Targeted, Operators Must Guard The Consumer Experience

Today’s column is written by Paul Alfieri, chief marketing officer at Cadent. Google’s recent test of ads on the home screen of an Android-powered Sony TV should have been an eye-opening event for TV …

As TV Advertising Becomes More Targeted, Operators Must Guard The Consumer Experience

As TV Advertising Becomes More Targeted, Operators Must Guard The Consumer Experience

 

 

 

 

 

 

 

 

 

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