Check out my video on Google Ads Bidding – I will give you best practices on Target CPA and Target ROAS in Google AdWords so you can drive the best results for your business. It's important to use a Google …
Google Ads Search Keyword Targeting and Search Terms – Broad, Phrase, and Exact Match Keywords
Discover some best practices when you are targeting Google Ads search keywords. I will cover broad match, phrase match, and exact match keywords in this short video along with the search terms for different Ad Groups. You can get an …
Google Ads Audience Targeting for Search Campaigns 2022
Discover how to target audiences for search campaigns in Google Ads. I go over the difference between Observation and Targeting when it comes to search campaigns along with best practices for targeting audiences. You can optimize and improve your Google …
Google Ads Audience Targeting and Audience Segments 2022
Learn everything you need to know about Google Ads audience targeting and audience segments for Display, Video, and Search campaigns. You can use Your Data, In-Market segments, Custom segments, Affinity segments, and more.
Google Ads Content Targeting 2022 – Targeting Placements, Topics, and Display/Video Keywords
Check out all of the different ways that you can target your Display Ads and your Video Ads to content. This Google Ads Content Targeting video will go over Placements, Topics, Display/Video Keywords, and more. You can figure out how …
Google Ads Tutorials: How Google Ads Budget Pacing Works
To help you control your advertising costs and get the most out of your Google Ads investment, you can set an average daily budget for each of your campaigns to specify roughly how much you are comfortable spending per day …
Google Ads Help: Understanding optimized targeting
Optimized targeting can help you reach relevant audiences that drive impressions, clicks, or conversions (depending on your campaign's goal). Using signals (such as audience lists, landing pages, and creatives), we can find high-performing audiences you might otherwise have missed. Welcome …