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What is ROI? ROI stands for Return on Investment. The definition of ROI is the total profit earned from an investment. In terms of Marketing and Advertising, Return on Investment will look at a total investment into business costs and Marketing campaigns and look at the return of revenue while factoring in other costs. What … Continue reading “What is ROI? Advertising and Marketing ROI Explained for Beginners”

What is CTR in Marketing and Advertising? CTR stands for Click Through Rate, which measures the rate of clicks per impression as a percentage. A high CTR usually signifies good advertisements, a strong offer, and relevant targeting for an advertising campaign. A High CTR is vital for your Google Ads search campaigns because it improves … Continue reading “What is CTR? Advertising and Marketing CTR Explained for Beginners”

What is CPC? CPC Stands for Cost Per Click. It refers to the average amount that advertisers pay for a click on their advertisements over the course of an Advertising campaign. For example, if I am running a Google Ads campaign and I drive 1,000 clicks for a cost of $1,000, then my cost per … Continue reading “What is CPC? Advertising and Marketing CPC Explained for Beginners”

Learn everything you need to know about Google Ads Click Through Rate (CTR). What is a good Google ads CTR? How do I increase CTR on Google ads? These are some questions you may have when you build your campaign and start getting results. It's important to have a good click-through rate in Google Ads … Continue reading “Google Ads CTR: 5 Best Practices to Increase Your Click Through Rate”

Learn about some common Marketing mistakes to avoid for your Marketing strategy. There are plenty of Marketing tips to use to avoid Marketing errors. We give you some tactics to try in this video so you can drive more website traffic, more conversions, and more sales for your business. Some common Marketing mistakes can include … Continue reading “7 Marketing Mistakes to Avoid”