Learn about some common Marketing mistakes to avoid for your Marketing strategy. There are plenty of Marketing tips to use to avoid Marketing errors. We give you some tactics to try in this video so you can drive more website traffic, more conversions, and more sales for your business. Some common Marketing mistakes can include lacking keyword research, no conversion tracking data, not using Marketing tools, and not creating content or following a content strategy. 1. Not Understanding Your Customers and Their Needs Know who your customers are, what they need, where they are located, and how your business can solve their problems. 2. No Keyword Research or Poor Keyword Research Your potential customers use search engines where they type in keywords related to your products and services. You want to rank high in search engines for those keywords. 3. Not Consistently Creating High-Quality Content Your business needs new content on a daily basis and your existing content should be improved. Content should be keyword-focused and topic-focused to grow your website traffic and revenue. 4. No Keyword Map and No Topic Clusters The keywords from your keyword research should be mapped to content on your website. Topic clusters are important to make sure you cover topics comprehensively. 5. Not Using Google Search Console & Google Analytics Data Google Analytics and Google Search Console are free tools that every website should utilize. 6. No Conversion Tracking Conversion tracking is vital for PPC Advertising campaigns. Tracking your Key Performance Indicators and understanding what drives results is important for your business's success. 7. No Focus on Building an Audience Through Your Content Growing an email list and a social media audience gives you access to customers who are interested in your content.