Category: Adwords Information

Discover how to set-up the Pinterest Shopify Tag and Shopify Pinterest Ads Conversion Tracking. I will cover how to create a conversion tag in your Pinterest Ads account and how to add it to your Shopify website and Shopify checkout section. This will allow you to track Checkouts back to your Pinterest Ads Advertising account so you can optimize your Pinterest Ads campaigns for more sales on your Shopify website. Shopify and Pinterest tag: https://help.pinterest.com/en/business/article/shopify-and-pinterest-tag Add Pinterest Tag to Shopify and Set-Up Conversion Tracking: 1. First, you will need a Shopify store and a Pinterest Ads account. When you create your Pinterest Ads account, you want to click on the 'Ads' dropdown menu, and then click on 'Conversions' on the menu. 2. You need to create a Pinterest Conversion Tag first and name it. When you create your tag, you will get a number ID with that tag. 3. Next, you need to take the Base Code of your Shopify Tag, and you can copy and paste the tag in the URL above. Go to your Shopify store, click on the 'Online Store' link, then click on Themes, and click on the 'Actions' dropdown and click on edit code. You need to put that tag in between your 'head' tags in your theme.liquid file so Pinterest can track everything on your website. You need to put your Pinterest Tag ID. 4. Next, you need to go to your Shopify backend, click on the Settings link, click on Checkout, and scroll down to the Order Processing section and the 'Additional Scripts' box. 5. Copy and paste the second code from the URL above, and replace the YOUR_TAG_ID with your unique tag ID from your Pinterest conversion tracking tag. 6. You can track checkouts and Add to Cart and more. You want to track everything because then you can create campaigns to increase sales on your website.

Learn how to set-up the Facebook Pixel on your Shopify Store, Track Custom Events like Purchases, Add To Cart, and Transactions, and how to Set-Up Facebook Ads Conversion Tracking on a Shopify Website. The Facebook Advertising Pixel can help you track all the conversions that happen on your website, which can including everything from Key Pageviews to New Customer Sign-Ups to Purchases on your website. Lastly, I will cover how to make sure you are optimizing your campaign for an Objective like Purchases and how to see the Conversions you are driving and the revenue you have driven with your reporting. Facebook Ads can be difficult when you get started, so you want all the keys for setting up conversion tracking through Shopify to make it much easier for you. The main key with Facebook Advertising is to optimize your campaigns for purchases or transactions through Shopify so you can continue to increase your business revenue tied back to Facebook Ads campaigns. Rather than running your standard Engagement or Website Traffic campaigns, you can focus on conversions instead. The main upside is that it will continue to improve your Cost Per Result, so if you are driving Purchases, you can test new audiences to drive more and more transactions and revenue to your business. Adding a Facebook pixel to your online Shopify store: https://help.shopify.com/en/manual/promoting-marketing/analyze-marketing/facebook-pixel 1. You need to get started with a Facebook Ads account and a Shopify store. You can create your Facebook Pixel by opening your Facebook Ads Manager account, clicking on 'Pixels and Conversions' from the dropdown menu, and creating a Facebook Pixel. You will get a Facebook Pixel ID. 2. Once you have a Facebook Pixel ID, then you can go to your Online Store, click on Online Store, and then Preferences from your Shopify backend. Right below your Google Analytics account ID, you can enter your Facebook Pixel ID, which is a number that will uniquely identify everything happening on your website back to your store. 3. Next, all you need to do is click on Save, and set-up some of the Ecommerce and Retail standard events. Most notably, you want to track Add To Cart and Purchase, which will keep track of every time someone adds something to their Cart and every time someone Purchases something from your website. 4. Once you have all of the Standard Events set-up for your website, you can start optimizing for them in your campaign. When you create a new campaign, make sure you choose the Conversion objective and choose the Purchase conversion from the drop-down menu. That will ensure that all of your campaigns are optimizing for a conversion on your website.

Learn how to set-up the Facebook Pixel on your Shopify Store, Track Custom Events like Purchases, Add To Cart, and Transactions, and how to Set-Up Facebook Ads Conversion Tracking on a Shopify Website. The Facebook Advertising Pixel can help you track all the conversions that happen on your website, which can including everything from Key Pageviews to New Customer Sign-Ups to Purchases on your website. Lastly, I will cover how to make sure you are optimizing your campaign for an Objective like Purchases and how to see the Conversions you are driving and the revenue you have driven with your reporting. Facebook Ads can be difficult when you get started, so you want all the keys for setting up conversion tracking through Shopify to make it much easier for you. The main key with Facebook Advertising is to optimize your campaigns for purchases or transactions through Shopify so you can continue to increase your business revenue tied back to Facebook Ads campaigns. Rather than running your standard Engagement or Website Traffic campaigns, you can focus on conversions instead. The main upside is that it will continue to improve your Cost Per Result, so if you are driving Purchases, you can test new audiences to drive more and more transactions and revenue to your business. Adding a Facebook pixel to your online Shopify store: https://help.shopify.com/en/manual/promoting-marketing/analyze-marketing/facebook-pixel 1. You need to get started with a Facebook Ads account and a Shopify store. You can create your Facebook Pixel by opening your Facebook Ads Manager account, clicking on 'Pixels and Conversions' from the dropdown menu, and creating a Facebook Pixel. You will get a Facebook Pixel ID. 2. Once you have a Facebook Pixel ID, then you can go to your Online Store, click on Online Store, and then Preferences from your Shopify backend. Right below your Google Analytics account ID, you can enter your Facebook Pixel ID, which is a number that will uniquely identify everything happening on your website back to your store. 3. Next, all you need to do is click on Save, and set-up some of the Ecommerce and Retail standard events. Most notably, you want to track Add To Cart and Purchase, which will keep track of every time someone adds something to their Cart and every time someone Purchases something from your website. 4. Once you have all of the Standard Events set-up for your website, you can start optimizing for them in your campaign. When you create a new campaign, make sure you choose the Conversion objective and choose the Purchase conversion from the drop-down menu. That will ensure that all of your campaigns are optimizing for a conversion on your website.

If you are wondering how to track transactions and track conversions for your Shopify website into Bing Ads, our tutorial will help you get started. We teach you Shopify Microsoft Advertising Conversion Tracking so you can tie your Microsoft Ads campaigns back to your Shopify transactions and optimize for conversions. Learn how to Set up UET tags using Shopify, we give you the step-by-step process so you can track conversions and conversion value. You can use the Enhanced CPC bidding strategy in Bing Ads to optimize your campaign for transactions. Bottom Script for Shopify and Bing Ads Set-Up Guide: https://help.bingads.microsoft.com/apex/index/3/en/56901 Setting up Bing Ads conversion tracking Shopify help article: https://help.shopify.com/en/manual/promoting-marketing/analyze-marketing/set-up-bing-ads-conversion-tracking How to implement Universal Event Tracking Bing Ads tags on Your Shopify Website: 1. First, you need to create a Microsoft Advertising account. Once you are in your Microsoft Advertising or Bing Ads account, you need to click on Conversion Tracking, and then click on UET Tags to create your first UET Tag. Then, you can get your JavaScript UET Bing Ads Tag or Tracking and you want to copy it. 2. Login to your Shopify Account, go to Settings, go to Themes, and then click on 'Actions' under the theme you are editing and click on Edit Code. Then, select the theme.liquid file so you can edit that file on your website. 3. Next, copy your Bing Ads UET Tag above the closing 'body' HTML tag and click on Save. 4. Next, go to Settings and click on the 'Checkout' link. You want to add your UET Tag to your Checkout page as well to track conversions. Scroll down to the Order Processing, Additional Scripts text box, add your UET Tag, and then add the Variable Revenue code snippet, which you can find using the link above. 5. If you want to track how many customers make a purchase after clicking your ad, then you can add conversion tracking for a destination URL that contains 'thank_you'. Go to your Conversion Goals page on Microsoft Advertising and set-up a new conversion for a page that contains 'thank_you' and choose to report variable revenue. You want to add conversion tracking for your Bing Ads account on your Shopify store so you can see the keywords, campaigns, search terms, ad groups, and ads that are driving sales on your website. The top-performing ads will help you continue to get the most out of your budget. You need to get started with a Bing Ads account and a Bing Ads UET Tag. Obviously, you will need a Shopify store as well that is ready to take orders.

Check out our Instagram Ads Tutorial for 2019. We show you how to create Instagram Ads and set-up Instagram Advertising Campaigns by using Instagram Ads Manager. If you are wondering how to advertise on Instagram, our Instagram Advertising Tutorial for 2019 will give you everything you need to get started. This is the most detailed tutorial and course you will find on Instagram Ads as you get started as a beginner. We go through the step-by-step process of creating a Facebook Business Manager, connecting your Instagram Business Page, and getting start with Conversion Tracking. When you are already running Facebook Ads campaigns, it becomes very easy to set-up Instagram Ads campaigns. Instagram Ads Tutorials: https://www.youtube.com/playlist?list=PLCKZKQoSq6y7OM6Qu_T-QMAtUUHTwTi6c Social Advertising Tutorials: https://www.youtube.com/playlist?list=PLCKZKQoSq6y679fMI-KrrFrt084dctuxi We start by going over Facebook Business Manager and how you can get started with your Instagram Ads Manager account. You will run your advertising campaigns on Instagram directly through a Facebook Ads account. Once you set-up your account, I highly recommend putting the Instagram Pixel aka the Facebook Pixel on your website. You can accomplish this by using Google Tag Manager, or place it directly on your website in your global header file. That will allow you to track Custom Conversions and build Remarketing audiences. After you add the Facebook Pixel, you want to create custom conversions. You can also use Partner Integrations in the case that you are running a Shopify website and you want to connect your website directly to your Ads Manager account, which will allow you to track key conversions and key performance indicators such as when people add a product to their cart, or when people actually complete a transaction on your website. The reason you upload these conversions is because you can optimize your Instagram Advertising campaigns for the key conversions such as transactions and leads on your website. Next, you want to head over to your Facebook Ads Manager and create a new campaign. We will be optimizing for Website Conversions when it comes to our campaign objective. You need to choose your campaign budgeting and name your campaign as well. Next, you want to optimize for your Custom Conversion when you are creating your Ad Set. Then, you need to set-up targeting and choose your Placements as either Instagram Feed or Instagram Stories, or choose both. You need to Edit Placements to make sure you will be running ads for your Instagram Business page directly on Instagram. This will allow you to drive clicks from Instagram and reach people on Instagram, and help you grow your Instagram Followers as well. In addition, you need to set-up your targeting on Instagram to Custom Audiences, Lookalike Audiences, Instagram Remarketing Audiences, targeting your existing Instagram followers, targeting Interests, targeting behaviors, targeting locations, ages, genders, and more. Next, you want to create your Instagram Ads, which can include images, videos, or slideshows. The more you test, the better results you will get out of your campaigns.

Check out our video where we show how to use the Google Search Console and some of my top Google Search Console tricks and tips to find website traffic opportunities for your business. I love using free tools that Google provides like Google Search Console aka Google Webmaster Tools and Google Analytics. By using them, you can see how your website is doing in the Google Search Engine, find your top Search Queries, find your top pages, look at traffic increases and drop-offs for certain pages, and more. All of my Google Search Engine strategies and best practices will help you increase traffic to your website over the course of time. You can scroll below where I go into some of the tips in more detail to improve your Search Engine Optimization aka SEO efforts. Google Search Console Tutorial 2019 – Google Webmasters Tools Tutorial 2019: https://www.youtube.com/watch?v=PMOny6RDjtg How To Use Google Search Console to Quickly Increase Search Engine Traffic: https://www.youtube.com/watch?v=v3tdXfWAwUY Keyword Research for SEO 2019: https://www.youtube.com/watch?v=-4TQXTDVKZo

We go over 6 different ways to find long-tail keywords for your Search Engine Optimization (SEO) and Pay-Per-Click Advertising (PPC) efforts. Long-tail keywords are vital to the success of your website because people will type in short-tail and long-tail keywords to find your organic search results and paid advertising results. This video will answer the question: How do you find long tail keywords? The best way to find long-tail keywords is to use a combination of keyword research tools and the most popular search engines to see the keywords that people type in. Long Tail Keywords For Google Ads and SEO – Long Tail Keyword Examples: https://www.youtube.com/watch?v=Qr7E_FtxMtM How To Find Long-Tail Keywords For Search Engine Optimization and PPC Advertising: Google Keyword Planner – The Google Keyword Research Tool through Google Ads is called the Keyword Planner. When you enter your URL or enter up to 10 keywords related to your topic, you will find a variety of relevant keywords for a single piece of content or for new pieces of content. In addition, you can use filters to find the top keywords related to specific short-tail keywords that you want to rank for. UberSuggest – UberSuggest is a great keyword research tool, and when you enter a Keyword, you can click on 'Keyword Ideas' to find a ton of long-tail keywords for your business. It's one of the best free keyword research tools you can use for your business. YouTube Search Autosuggestions – When you search in YouTube, you will find suggestions for the keywords you are typing in. YouTube will try to auto-complete your search by using terms that people are typing in usually in their YouTube searches. Pinterest Search – Pinterest is a huge visual search engine, and when you enter a keyword, you will find very similar keywords that will help you optimize your content. In addition, you can find additional keywords that will help you grow your Pinterest boards as well. Google Search and Images – Google Search is the biggest search engine in the world, and when you enter a keyword, they will give you related searches, trying to auto-complete your search, and they will give you questions that people are typing in related to that keyword as well. Bing Search and Images – Bing is a huge search engine and it gives you very similar results to Google so you can find the keywords that people are typing in for your business. You can find a ton of ideas by using the Bing image search and the Bing web search. In addition, they will try to auto-complete your search as well. Are long tail keywords better? Not necessarily, but they are easier to rank for and they can be useful for driving more conversions at a lower cost in your advertising campaigns. People will type in all sorts of keywords into Google and Bing, so you need your website optimized for those keywords. How do you optimize long tail keywords? The first thing you need to do is find long-tail keywords. From there, you want to focus on creating content around short-tail keywords and then creating more content around long-tail keywords as well to feed into the shorter and more popular terms. The best way to optimize is to consistently create content around the top keywords for your business and dominate your niche and industry. If I create content related to Google Ads or Landing Pages, I need to keep creating content related to long-tail keywords about those topics until I can rank high in Google or YouTube. Are long tail keywords more expensive? Generally, they are less expensive than short-tail keywords because less advertisers are bidding on them and optimizing for them. Long tail keywords finder: The best 2 tools to find long-tail keywords is the Google Keyword Planner and UberSuggest. You can use those keyword research tools. How to use long tail keywords: You can use them to create more pieces of content and also to improve your existing content.