Discover how to set-up the Pinterest Shopify Tag and Shopify Pinterest Ads Conversion Tracking. I will cover how to create a conversion tag in your Pinterest Ads account and how to add it to your Shopify website and Shopify checkout section. This will allow you to track Checkouts back to your Pinterest Ads Advertising account so you can optimize your Pinterest Ads campaigns for more sales on your Shopify website. Shopify and Pinterest tag: https://help.pinterest.com/en/business/article/shopify-and-pinterest-tag Add Pinterest Tag to Shopify and Set-Up Conversion Tracking: 1. First, you will need a Shopify store and a Pinterest Ads account. When you create your Pinterest Ads account, you want to click on the 'Ads' dropdown menu, and then click on 'Conversions' on the menu. 2. You need to create a Pinterest Conversion Tag first and name it. When you create your tag, you will get a number ID with that tag. 3. Next, you need to take the Base Code of your Shopify Tag, and you can copy and paste the tag in the URL above. Go to your Shopify store, click on the 'Online Store' link, then click on Themes, and click on the 'Actions' dropdown and click on edit code. You need to put that tag in between your 'head' tags in your theme.liquid file so Pinterest can track everything on your website. You need to put your Pinterest Tag ID. 4. Next, you need to go to your Shopify backend, click on the Settings link, click on Checkout, and scroll down to the Order Processing section and the 'Additional Scripts' box. 5. Copy and paste the second code from the URL above, and replace the YOUR_TAG_ID with your unique tag ID from your Pinterest conversion tracking tag. 6. You can track checkouts and Add to Cart and more. You want to track everything because then you can create campaigns to increase sales on your website.