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Join my Newsletter: https://surfsideppc.com/newsletter What is Google Ads? Google Ads is the advertising platform that is owned by Google. It was initially launched in 2000 as Google AdWords. Advertisers can create ad campaigns with Google Ads using a variety of objectives, campaign types, targeting options, and ad formats. Some of the ad options that advertisers can use are text ads, display ads, responsive ads, shopping ads, image ads, video ads, call-only ads, and mobile app ads. Google Ads is an auction where businesses bid to have their ads shown.
One popular type of campaign you can run is Google Search Ads. Advertisers bid on specific keywords, create relevant ads for the keywords they are bidding on, and send traffic to landing pages that provide a solution based on the keyword search term.