Discover everything you need to know about LinkedIn Document Ads. I will show you how to create LinkedIn Advertising Document campaigns for Lead Generation. You can use Document Ads for lead generation, engagement, and the brand awareness objectives. Helpful URLs: LinkedIn Ads Targeting Video: https://www.youtube.com/watch?v=CHqQ00b5VuI LinkedIn Ads Conversion Tracking: https://www.youtube.com/watch?v=MTET3IQKSwA LinkedIn Ads Targeting on Surfside PPC: https://surfsideppc.com/linkedin-ads-targeting/ LinkedIn Document Ads PDF Getting Started Guide: https://business.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/doc-ads/fg/linkedin-document-ads-getting-started-guide.pdf What are Document Ads? https://business.linkedin.com/marketing-solutions/native-advertising/document-ads Video Description: Understanding LinkedIn Document Ads LinkedIn Document Ads are a type of sponsored content that allows advertisers to share PDFs, PowerPoints, and other documents directly in the LinkedIn feed. This ad format is designed to help businesses share more in-depth content with their audience, such as detailed product information, reports, guides, or presentations. Document Ads can be a powerful tool for engaging your audience and providing them with valuable information that goes beyond what can be conveyed in a single image or short video. Types of LinkedIn Document Ads There are several types of content that can be shared through LinkedIn Document Ads. This includes whitepapers, which can help establish your business as a thought leader in your industry; eBooks, which can provide valuable information and insights to your audience; presentations, which can be used to share insights from a recent event or webinar; and documents, which can visually represent data or information in an engaging way. The type of content you choose to share will depend on your marketing objectives and your audience's needs and interests. Campaign Objectives for LinkedIn Document Ads LinkedIn Document Ads can support a variety of campaign objectives. If your goal is to build brand awareness, you might share a document that provides valuable insights into your industry or showcases your business's unique value proposition. If your goal is to generate leads, you might share a detailed guide or report that users can access in exchange for their contact information. And if your goal is to drive awareness, you might share a case study that will encourage other clients to contact you. Best Practices for LinkedIn Document Ads Campaigns When running a LinkedIn Document Ads campaign, there are several best practices to keep in mind. First, make sure your content is high-quality and provides real value to your audience. This will increase engagement and improve the effectiveness of your campaign. Second, use a compelling cover image and title to grab your audience's attention and encourage them to click on your ad. Third, keep your document concise and easy to read. Break up text with images, charts, and other visual elements to make it more engaging. Finally, include a clear call-to-action to guide your audience on what to do next, whether that's downloading a full report, contacting your sales team, or visiting your website.