Discover everything you need to know about LinkedIn Ads Lead Generation Forms and LinkedIn Ads Lead Generation 2023 campaigns. I will go through the process of creating a campaign with the Lead Generation objective, how to create LinkedIn Lead Gen Forms, and best practices for Lead Generation campaigns. I will also show you how to export your leads from your Lead Gen Forms so you can follow up with your new potential customers and clients. Video Description: LinkedIn, one of the world's largest professional networks, offers marketers a unique platform to generate high-quality leads using their LinkedIn Ads Lead Gen Forms and Lead Generation Ad Campaigns. These tools are designed to harness the power of LinkedIn's vast user base and robust targeting capabilities to deliver impressive results. What are LinkedIn Ads Lead Gen Forms? LinkedIn Ads Lead Gen Forms are a feature within LinkedIn Ads that allows marketers to collect leads directly on LinkedIn. When a member clicks on an ad's call-to-action (CTA), a native digital form opens. This form is pre-filled with the member's LinkedIn profile data, making it easy for them to submit their information without having to manually type it in. Only Account Managers or Campaign Managers can create Lead Gen Forms in Campaign Manager, and the Ads account must be associated with a LinkedIn Page. What are LinkedIn Lead Generation Ad Campaigns? LinkedIn Lead Generation Ad Campaigns are campaigns specifically aimed at collecting leads. When setting up these campaigns, you can choose 'Lead generation' as your campaign objective. This allows you to attach an existing Lead Gen Form to your ad or create a new one. Ad Formats for Lead Generation Campaigns LinkedIn offers several ad formats that can be used for Lead Generation Campaigns, including: Single image ad
Video ad
Carousel ad
Message ad
Conversation ad
Document ad
Each format offers unique advantages and can be chosen based on your campaign goals and target audience's preferences. Why Use LinkedIn Ads Lead Gen Forms and Lead Generation Ad Campaigns? Using LinkedIn Ads Lead Gen Forms and Lead Generation Ad Campaigns can significantly enhance your lead generation efforts. These tools make it easier for potential leads to engage with your ads and share their information, increasing the chances of conversion. Furthermore, because the forms are pre-filled with LinkedIn profile data, the leads you generate are likely to be of high quality. The Lead Generation Ad Campaigns are situated at the bottom of the marketing funnel, encouraging valuable actions that you define. In conclusion, LinkedIn Ads Lead Gen Forms and Lead Generation Ad Campaigns are powerful tools for any marketer looking to generate high-quality leads. By leveraging these features, you can take full advantage of LinkedIn's professional network to drive your lead generation efforts.