Check out our video about Google Ads Smart Display Campaigns. We go over creating Smart Display Ads in Google AdWords and some of the benefits of using them. In addition, we give examples, tips, and best practices so you can get the most out of your campaign and drive as many conversions as possible within your budget. 1. Why Use Smart Display Ads? – If you use conversion tracking, they can help you drive additional conversions.
– Expansion of targeting options beyond Remarketing without having to set your own targeting.
– Automated targeting to drive more conversions for your business.
– Automated smart bidding for conversions and conversion value. The 3 main bidding strategies include Target Cost-Per-Action, Target Return on Ad Spend, and Maximize Conversions. 2. How Does Targeting Work for Google Ads Smart Display Campaigns? – No Remarketing and you do not set targeting such as In-Market Audiences, Custom Intent Audiences, Affinity Audiences, Similar Audiences, Placements, and more.
– "Automated targeting uses website visitor, landing page insights, and your search campaigns best performing keywords to automatically target customers across the web." 3. How Does Bidding Work for Smart Display Ads? – Bid for conversions or conversion value. – Target CPA – Focus on conversions at a set cost per action.
– Target ROAS – Focus on conversion value.
– Maximize Conversions – Focus on driving as many conversions as possible. Helpful and Related Videos: Google Ads Tutorial 2020: https://www.youtube.com/watch?v=nLH8sIM6xVE Google Ads Tutorial Playlist: https://www.youtube.com/playlist?list=PLCKZKQoSq6y4PlNrLqTbA-oQ8GFPn_eeh Google Ads Conversion Tracking: https://www.youtube.com/watch?v=rH6YQ2MbX30 Google Ads Bid Strategies Explained: https://www.youtube.com/watch?v=Ac0hOelenXU