Learn everything you need to know about negative keywords in Google Ads. I will go over negative broad match keywords, negative phrase match keywords, negative exact match keywords, and negative display keywords. It can be difficult to keep your targeting relevant in Google Ads. One thing you can do to avoid unrelated searches and low-quality searches is to add negative keywords to your campaign. If you are targeting broad match keywords, it is vital that you use negative keywords as well. Chapters:
0:16 Negative keyword match types in Google Ads
1:18 Negative keywords example
3:24 Negative keywords in Google Ads
6:02 Negative keyword lists in Google Ads
7:11 Using the search terms report in Google Ads for negative keyword ideas
8:38 Negative keywords for Google Display Campaigns