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Join my Surfside PPC and Surfside Niche Newsletters: https://surfsideppc.com/newsletter Google Local Services Ads are advertisements on the search results pages for local business owners to promote their services to customers within a specific geographical area​. First, check eligibility. Create a LSA business profile. Then, provide proof that your business is licensed and insured. Undergo a background check. Once approved, set up your ads and set your budget.