Check out our video of Google Ads Custom Intent Audiences. You can use Custom Intent Audiences in Google AdWords for your Display and Video campaigns to reach targeted customers that are currently researching products and services that would be relevant to your business. If you are familiar with In-Market audiences, Custom Intent audiences are either auto-created or you can create them yourselves if there isn't an In-Market audience that matches your business that well. You want to target the most relevant customer for your business, and Custom Intent audiences allow you to add URLs and search keywords to find people who are most likely to drive conversions for your business. About Custom Intent Audiences: – Reach users based on the products and services they are actively researching.
– Good for Advertisers who can drive repeat customers and have high customer lifetime values.
– Can drive conversions, but it will be difficult to drive a positive ROAS using only Custom Intent audiences.
– Custom Intent audiences are auto-created and they can be created in Audience Manager and during campaign building. As Google Ads puts it, custom intent audiences are used to reach users based on their recent purchase intent.