Check out our video about Google Ads audience targeting, audience types, and Google Ads audience manager. I will cover the ways you can use audiences in your targeting for search campaigns, display campaigns, and video campaigns. I will go over In-Market Audiences, Custom Intent Audiences, Remarketing Audiences, Affinity Audiences, Custom Affinity Audiences, Similar Audiences, Customer Match, and more. You can also target people based on their demographics, detailed demographics, and life events. For example, you can target people with certain genders, age groups, parents, and household income. Also, you can target mothers, people who are married, mothers of infants, homeowners, and retirees. Either way, there are a lot of options through Google Ads audience targeting and my goal is to give you all the information you would ever need to get started.