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Join my Surfside PPC and Surfside Niche Newsletters: https://surfsideppc.com/newsletter Discover 9 search engine marketing basics that beginners should know. The goal of this video is to give you an overview of Search Engine Marketing for beginners. SEM basics are important to know as you get started. By learning these simple Search Engine Marketing strategies and incorporating an SEM process into your own strategy, you can set your paid advertising campaigns up for success.