Inside Google Marketing – Attribution & Incrementality



Moving beyond last click and solving for cross channel incrementality are two of the biggest challenges facing advertisers today, especially in the face of privacy-driven technology changes. Hear how Google Marketing is thinking about these challenges and what you can do to prepare for the future. Closed captioning is available in a selection of other languages. Click on Settings, Subtitles/CC for a list of options.

Inside Google Marketing – Attribution & Incrementality

Inside Google Marketing – Attribution & Incrementality

 

 

 

 

 

 

 

 

 

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