Go behind the scenes with TAG Heuer's CMO to explore the luxury watchmaker’s unique approach to storytelling and brand building. Learn how they leverage YouTube and Google AI to connect with audiences, drive engagement and achieve impressive results like a 71% search lift using Video View Campaigns and 52% ad recall using Video Reach Campaigns. Get inspired by their philosophy of embracing change and the human touch in a tech-driven world. Source: Google Ads data, 2023