How Les Mills generated demand through visual storytelling on Google and YouTube | #GML2024



See how Les Mills International, a global leader in fitness, pivoted their marketing strategy during the pandemic and achieved remarkable success. Learn how they used a test-and-learn approach with Demand Gen, one of Google’s latest AI-powered campaigns, to drive a 561% increase in sign-ups and a 72% more efficient cost per trial. Discover the power of experimentation, innovation, and compelling visual storytelling with Demand Gen. Source: Google Ads data, 2023

How Les Mills generated demand through visual storytelling on Google and YouTube | #GML2024

How Les Mills generated demand through visual storytelling on Google and YouTube | #GML2024

 

 

 

 

 

 

 

 

 

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