As part of Google’s ongoing commitment to a privacy-centric digital advertising ecosystem, we are strengthening the enforcement of our EU user consent policy. This video covers how to collect and pass back user consent for web and app campaigns running in the European Economic Area. Display and app campaigns with tag based remarketing should complete these steps before March 2024 to comply with Google's EU user consent policy. https://www.google.com/about/company/user-consent-policy