Discovery ads is a unique, media-specific campaign that meets consumers where they spend a significant amount of their time: browsing content in a feed-based environment. Consumers are looking for meaningful content and reputable sources with their inspiration, and they are finding it on Google's feeds. Learn more about how Discovery campaigns achieve this for social advertisers. For a full step-by-step video of Discovery ads best practices, including how to evaluate your campaign results, you can check out: https://support.google.com/google-ads/answer/9437131