What Is CPM? Marketing and Advertising CPM Explained For Beginners
https://www.youtube.com/watch?v=YIAC2luGBQw What is CPM? CPM is a popular metric in Marketing and Advertising because it tells advertisers how much they are paying for impressions. CPM is the cost per 1,000 ad impressions. It is calculated differently across different platforms. CPM stands for Cost Per Mille. Mille is a latin word that means "thousand." CPM in Marketing and Advertising measures cost per 1,000 impressions. The average CPM can vary based on the ad network, industry, ad type, and where your ad is shown. Premium placements means a more expensive CPM, which can range from $15-$45 per 1,000 ad impressions. On average, advertisers usually pay a CPM between $5-$10 per 1,000 ad impressions. The average CPM that I use when I am calculating estimates is $7.50 per one thousand impressions. Example: Surfside…