Month: August 2020

What Is CPM? Marketing and Advertising CPM Explained For Beginners



What is CPM? CPM is a popular metric in Marketing and Advertising because it tells advertisers how much they are paying for impressions. CPM is the cost per 1,000 ad impressions. It is calculated differently across different platforms. CPM stands for Cost Per Mille. Mille is a latin word that means "thousand." CPM in Marketing and Advertising measures cost per 1,000 impressions. The average CPM can vary based on the ad network, industry, ad type, and where your ad is shown. Premium placements means a more expensive CPM, which can range from $15-$45 per 1,000 ad impressions. On average, advertisers usually pay a CPM between $5-$10 per 1,000 ad impressions. The average CPM that I use when I am calculating estimates is $7.50 per one thousand impressions. Example: Surfside PPC runs a Display Advertising campaign. I get 10,000 impressions and it costs $10. What is my CPM? $1 CPM Formula:
CPM = (Impressions/1000)/Cost When calculating CPM, you want to take your total impressions and divide them by 1,000. Then, you want to take that number and divide it by your campaign cost. For example, if 10,000 impressions cost me $20, then my CPM would be $2.00. Helpful URLs: What Is a Typical CPM? CPM for Google Ads and More: https://smallbusiness.chron.com/typical-cpm-74763.html Social media advertising cost-per-mille (CPM) worldwide: https://www.statista.com/statistics/873631/social-media-advertising-cpm/

Excel VBA Tutorial for Beginners 57 – Splitting Time, TimeSerial, TimeValue Functions in MS Excel



In this MS EXCEL VBA video, we are going to see some time related functions in MS Excel. While using these functions, we can easily customize time in MS Excel. Splitting Time, TimeSerial, TimeValue Functions and Create own functions in MS Excel Welcome to the The Beginner's Guide course to Excel VBA (Visual Basic for Applications). This course enables you to Learn MS Excel VBA in simple and easy steps. In this Microsoft Excel Basics Tutorial series we will start from the basics and gradually move towards the Expert level in Microsoft Excel VBA. This MS Excel VBA course provides the Beginners to Intermediate Excel VBA Skills, Tips, and Tricks. In this course we will learn how to Enter and edit Excel data, Format numbers, fonts and alignment, Make simple pivot tables and charts, Create simple Excel formulas, How to Use Excel Functions IF and VLOOKUP. Learn common Excel functions used in any Office, How to Create dynamic reports, Build Excel formulas to analyze date, text fields, values and arrays and much more advanced stuff. In this video we will see the Overview of formulas in Excel. We will see Basic Excel formulas & functions with examples . #Excel #ExcelVBA #MSExcel #MicrosoftExcel #ExcelTutorial #excelTutorial #excelTutorialForBeginners #excel #excelCompleteCourse #ExcelFormulas #ExcelFunctions

How Beginners Can Make $15,000 Dropshipping In 60 DAYS (Step-By-Step Tutorial)

https://www.youtube.com/watch?v=suonAEFLlgM

How a complete beginner with Shopify Dropshipping can make over $15,000 in the first 60 days by running Facebook Ads! – Instagram: @Bowles Facebook Ad Academy ($50 OFF + FREE COURSE): https://www.ecommseason.com/academy Get a CUSTOM Built Shopify Store Pre-Loading With Winning Products (50% OFF): https://www.ecommseason.com/store Get An Animated Ad From Viral Ecom Adz (20% Discount with code: bowles20 ):
https://viralecomadz.com/?ref=etVaPlMe9-HX Apply To Work With My Advertising Agency: https://ecommseason.typeform.com/to/aBNYYL Email Us With Any Questions About The Agency, Coaching or Education Programs: Scale@HaydenBowles.com 30 Day eCommerce Academy: https://www.ecommseason.com/launch 📲SUBSCRIBE To The Channel ► http://bit.ly/2n37hkL
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___________________________________________________________________________ How Beginners Can Make $15,000 Dropshipping In 60 DAYS Today I take you step by step through a great beginner strategy that you can use to start bringing in consistent Shopify sales by just running Facebook Ads at a low budget. We talk about product testing to find a winning product and how that will impact your ads. We go through your Facebook Ad budget for each step of the way and how to start bringing in $500+ per day in sales with a healthy margin! So if you are a complete beginner with Shopify/Dropshipping or have not yet been profitable with a Shopify store, then make sure to watch this entire tutorial! Drop a LIKE if you enjoyed the video!
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*Disclaimer* I am not in any way a certified financial advisor, nor do I pretend to be one. Any information or advice I give you on any social media platform is simply my opinion based my own own experience and research. There is no guarantee on anything due to the fact that there are many variables in your success.

Earn $260.00+ in JUST MINUTES with GOOGLE Trick?! (NEW RELEASE) Make Money Online | Branson Tay

https://www.youtube.com/watch?v=DjLZ6odwknw

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This video is for educational purposes only. The results are NOT typical. There is NO guarantee that you will earn any money using the techniques and ideas mentioned in this video. I am NOT a financial advisor and anything that I say on this YouTube channel should not be seen as financial advice. Your level of success in attaining the results claimed in this video will require hard-work, experience, and knowledge. I am only sharing my biased opinion based off of speculation and my personal experience. You should always understand that with investing there is always risk. You should always do your own research before making any investment. We have taken reasonable steps to ensure that the information on this video is accurate, but we CANNOT represent that the website(s) and company(s) mentioned in this video are free from errors. AFFILIATE DISCLOSURE: This video and description may contain affiliate links, which means that if you click on one of the product links, I’ll receive a small commission. I won't put anything here that I haven't verified and/or personally used myself. EARNINGS DISCLAIMER:
No Earnings Projections, Promises Or Representations. Any earnings or income statements, or any earnings or income examples, are only estimates of what we think you could earn. There is NO assurance you will do as well as stated in any examples. If you rely upon any figures provided, you must accept the entire risk of not doing as well as the information provided. This applies whether the earnings or income examples are monetary in nature or pertain to advertising credits which may be earned (whether such credits are convertible to cash or not).
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How to Create The Perfect Blog Layout



Today, I'm going to go over the ideal blog layout. Many of you have a blog, you have a website, you're writing content, but what's the ideal layout? What you'll find is if you don't have the ideal layout, sure, you can still get traffic, but you won't get any conversions. So I'm going to break down the ideal blog layout. RESOURCES & LINKS: ____________________________________________
Ubersuggest: https://neilpatel.com/ubersuggest/ Hellobar: https://www.hellobar.com/
AudioEye: https://www.audioeye.com/
____________________________________________ And let's first start with a blog post page. So if you notice here with my blog post page, I keep it really simple. So the first thing you'll notice is I have a scrolling bar that pops up at the top and as you scroll, it sticks with you, this is a conversion element. And you can use hellobar.com to do something similar for your website, it's free to get started, and once you're on Hello Bar, you can end up creating your own top bar, you can have it look very simplistic, or you can have it look more advanced like mine and more custom. So I would recommend that you have a top bar. Your top bar could collect a lead, collect an email, could push a discount or offer or push people to subscribe to your social channels, or it could just push people into, you know, it could just push people into a discount or a giveaway or anything that you're doing like a Black Friday promo if, you know, it's during the holiday time or anything like that. The next thing I would recommend to do in your blog is always have a sidebar because it gives you more call to action areas. I would recommend a call to action on the top right, that could be subscribing to your newsletter. you can do that through tools like Hello Bar. I would recommend pushing a product, pushing a service, collecting an email, those are all options. Then I would recommend the about section, about you, about your company, if it's not a personal blog and it's more of a corporate blog, that's fine too, it could be about your corporation, and then you all want to have a search bar because you'll find a lot of people search on your blog, just looking for content. Then I would recommend another call to action, to drive people to a product, service, and when you're seeing these call to actions in my sidebar, you'll notice that they're not exactly the same, you'll notice that this one is a little bit different than this one right here, and if you scroll down, it's a little bit different than the one on the very bottom. You'll also notice that my social icons scroll with the user, I think that's great, and the reason that's great is by doing that, you'll get more social shares. You'll also notice this thing on the bottom left, and you're probably like "What the heck is that?" It's accessibility, and this allows me to make sure that my website is compatible for people who may be disabled or have hearing impairment, and I get this through AudioEye, and then the other thing that you'll notice too is throughout my content, I always start my post with the image, it makes it clean, simple, I have breadcrumbs as well, and then as you scroll down at the introductory paragraph, I'll embed videos when it makes sense, and then the other thing that I end up doing as well is I may link out to subsections within the article, I'll use headings that makes it easier to understand images, to describe what I'm trying to do, and then at the very bottom, as you scroll, you'll see a few things, and one of them being a conclusion, this post is quite long, so it's going to take a little bit to scroll to the bottom. And then the other thing that you'll notice is I have a comment section, so that's important as well. You can have the pagination at the bottom, some people do that, I do the infinite scroll. It doesn't make too much of a difference on what route you end up choosing, but that's generally how I do my overall blog layout, it works really well. One other thing that you can consider doing that I do is I use one of these breadcrumbs, you know, you make categories so people can click on them and then they can find all the posts related to that subject as well, but that's my overall blog layout, and feel free and copy mine, it's really effective for driving conversions for B to B, B to C, this will work no matter what kind of blog you have, and it also works really well for getting more Google traffic. ► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
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Automation Testing Life Cycle | Challenges of Manual Testing | Regression Testing Vs Retesting



Hi! Welcome to the tutorials of selenium framework Software testing, an integral part of the development process for software applications that meet the highest standards of quality. Lack of proper testing leads to the bad quality product, delayed delivery, unsatisfied custom service and increase in costs. Due to these drawbacks automation testing came into picture.
In this tutorial we will learn what is the difference between automation testing and test automation, Yes these two terms are different and these small points will help you to stand out in interviews always]. We will also learn the automation testing life cycle and also some challenges faced in manual testing i.e. Retesting and Regression testing.
Contents:
1. What is automation
2. What is automation testing?
3. What is test automation?
4. Difference between test automation and automation testing with example?
5. Why automation testing life cycle?
6. Automation testing life cycle
7. Challenges faced in manual testing
8. Difference between retesting and regression testing with example
#selenium #Automation #automationengineer #automationtesting #howtobecomeatestautomationengineer #QA