The marketing question you need to ask yourself when things aren’t working out… What did my competition do? Here’s why you need to ask that question. Just think about it… if someone didn’t buy from you. It means that they bought from your competition. If your search rankings went down… well, your competitor just took your spot. If your social media ads aren’t driving you the sales you once were getting, well your competitor just took those sales from you. Whatever industry you are in, chances are it is saturated. If it isn’t, it will be, it is just a question of when. Someone is doing well in your space. You just have to figure out what they are doing that is working. Reverse engineer it and it may provide you with the answer you are looking for.