I recently canceled $200,000 worth of brand sponsorships. This video walks through the decision-making process and its leading-up to it, as well as the lessons I learned from my own mentors and the resources that helped guide me through it. My goal in sharing this video is to give you more insight into the reality of brand sponsorships and how hard "being authentic" can be. This was an expensive and risky decision. At the same time, it's given me a lot more peace as I navigate this journey of self-discovery. Thank you for being here and watching this video. ♡ What's in this video: 00:00 Sponsorships First Impression
00:35 Call with Brand Manager
03:38 Why I'm Making This Video
04:11 #1: Labels Create Rules
05:55 Beyonce and Taylor Swift Example
06:45 A Niche May Limit Your Creativity
08:56 Walking Away is a Privilege
09:56 #2: Employee vs. Owner Mindset
10:52 Vanessa's Mentor's Perspective
11:56 Why I Still Don't Feel Financially Safe
13:28 The Opportunity Cost of Thinking in Monthlys
14:39 Service Provider Example
16:51 #3: The Pressure to Deliver
17:53 Real Life Sponsorship Example
19:56 #4: Know Yourself, Know Your Enemies
23:23 Risks of Saying No ♡ Resources Mentioned: My Brand Management Company: https://legendsmarketing.co/
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