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Snapchat ► hayden123bowles EcommSeason YouTube Channel: http://bit.ly/ecommseasonyoutube ___________________________________________________________________________ Facebook Ads Just Changed (Feb 27th, 2020) Today Facebook has made the transition (or at least said they would) to only allow CBO's (Campaign Budget Optimization) for your budget selection. If you have run Facebook Ads at all, you know that this is a major change and will impact everyone advertising on the platform. But lets start here…
Whats a CBO?
– Your budget is going to be at the campaign level, not the ad set level anymore. This means that you will be giving Facebook more control on how to spend the money and acquire a customer, which is both a good and bad thing. How to start a CBO?
– You should put a handful of adsets into a CBO that are working as regular ad set budgets.
– Or if you are starting a CBO from scratch, launch it how you normally would, but just turn on the CBO option at the campaign level. Once you launch the campaign, you can duplicate the adsets and add in as many as you would like I overall believe that this is a good shift, but it's going to come with it's share of backlash. Lots of advertisers will struggle to make this transition successfully. At the end of the day, Facebook Ads is always going to change. It's both a good and bad thing, so you just need to stay ahead of the curve and learn things like this as quick as possible. There's so much money to be made in the eCommerce industry, so take advantage of it! Drop a LIKE if you enjoyed the video!
___________________________________________________________________________ *Disclaimer* I am not in any way a certified financial advisor, nor do I pretend to be one. Any information or advice I give you on any social media platform is simply my opinion based my own own experience and research. There is no guarantee on anything due to the fact that there are many variables in your success.