What is a Landing Page? Learn about landing pages and what they are, along with some examples and where you set your landing page for your campaigns. There are plenty of landing page builders and some best practices that you can use as you create a landing page and final URL for your page. Landing Pages on Wikipedia: https://en.wikipedia.org/wiki/Landing_page When it comes to digital marketing and landing pages, they are sometimes referred to as lead capture pages, sales pages, destination URLs, final URLs, or destination pages. They are one web page that is used to send traffic to on your website and they are generally designed so customers can click through to your website and purchase your products or sign-up for your newsletter. Sometimes they are standalone pages, and other times they are just another page on your website where you want to send traffic. Some of the top Landing Page Builders are below: MailChimp Landing Pages: https://mailchimp.com/features/landing-pages/ Leadpages: https://www.leadpages.net/ Wishpond: https://www.wishpond.com/ Unbounce: https://unbounce.com/ Instapage: https://instapage.com/ Landing Pages can be used for your PPC Advertising campaigns like Google Ads, Facebook Ads, Instagram Ads, Bing Ads, and LinkedIn Ads. They can also be used for your email marketing campaigns and social media marketing as well. Generally, the main goal of your landing page is to land new clients or get people in contact with you.
Category: Adwords Information
What is Bounce Rate in Google Analytics? Bounce Rate Definition and Meaning
Are you curious about Bounce Rate in Google Analytics? We have our Bounce Rate Explained video where we cover the Google Analytics Bounce Rate Definition and Meaning for beginners. When you are first getting started with Google Analytics and marketing in general, you probably have a lot of questions about the different metrics and statistics available for your website. One of the main statistics in Google Analytics is bounce rate. You will find it next to other stats like Pages Per Session and Average Session Duration. What is Google Analytics Bounce Rate? Bounce Rate Definition: Single-page sessions divided by all sessions or the percentage of all sessions on your site in which users viewed only a single page. A bounce is a single-page session on your site. Bounce Rate Example: User goes to a page on your website and leaves your website without visiting any other pages during that session. If 7/10 users only visit 1 page, your bounce rate is 70%. You will have different rates for different sources of traffic, so whether you are looking for a Google Bounce Rate for organic search traffic or for ads traffic, you can find it with ease. Is a high bounce rate a bad thing? If the success of your site depends on users viewing more than one page, then, yes, a high bounce rate is bad. For example, if your home page is the gateway to the rest of your site (e.g., news articles, product pages, your checkout process) and a high percentage of users are viewing only your home page, then you don’t want a high bounce rate. On the other hand, if you have a single-page site like a blog, or offer other types of content for which single-page sessions are expected, then a high bounce rate is perfectly normal. What is a good bounce rate on Google Analytics? The lower your bounce rate is the better. I generally try to get my bounce rate below 65%, especially for organic and social sources of traffic. How do you interpret bounce rate? Bounce rate can be interpreted by how engaged users are on your website. In addition, it can be used along with Average Session Duration to determine how user-friendly your website is. The User Experience on your website will have a huge impact on Bounce Rate. What is a good bounce rate for blogs? When it comes to blogs, many people will click through to the article they want to read and then bounce without clicking more. You want to have it as low as possible so people are looking at multiple pages and articles, so below 50% would be a strong bounce rate.
How Adwords Works and Initial Help Information
Google AdWords is a self-service ad system that allows your ad to show on Google search and on its partner sites network. It works on the principle of recharging credit.
How Adwords works?
First, you need to get a credit that will be deducted based on the number of clicks on your ad. How long the credit will last is very individual. It depends on the attractiveness of the keywords for which the ad should appear. The more attractive they are, the more they cost a single click. Each user can set their daily budget. When it exhausts, the ad will stop running on that day. This gives you a full view of the cost of your ad.
Learn more about creating an account on Google Adwords help pages