Category: Adwords Information

Check out our video where we show how to use the Google Search Console and some of my top Google Search Console tricks and tips to find website traffic opportunities for your business. I love using free tools that Google provides like Google Search Console aka Google Webmaster Tools and Google Analytics. By using them, you can see how your website is doing in the Google Search Engine, find your top Search Queries, find your top pages, look at traffic increases and drop-offs for certain pages, and more. All of my Google Search Engine strategies and best practices will help you increase traffic to your website over the course of time. You can scroll below where I go into some of the tips in more detail to improve your Search Engine Optimization aka SEO efforts. Google Search Console Tutorial 2019 – Google Webmasters Tools Tutorial 2019: https://www.youtube.com/watch?v=PMOny6RDjtg How To Use Google Search Console to Quickly Increase Search Engine Traffic: https://www.youtube.com/watch?v=v3tdXfWAwUY Keyword Research for SEO 2019: https://www.youtube.com/watch?v=-4TQXTDVKZo

We go over 6 different ways to find long-tail keywords for your Search Engine Optimization (SEO) and Pay-Per-Click Advertising (PPC) efforts. Long-tail keywords are vital to the success of your website because people will type in short-tail and long-tail keywords to find your organic search results and paid advertising results. This video will answer the question: How do you find long tail keywords? The best way to find long-tail keywords is to use a combination of keyword research tools and the most popular search engines to see the keywords that people type in. Long Tail Keywords For Google Ads and SEO – Long Tail Keyword Examples: https://www.youtube.com/watch?v=Qr7E_FtxMtM How To Find Long-Tail Keywords For Search Engine Optimization and PPC Advertising: Google Keyword Planner – The Google Keyword Research Tool through Google Ads is called the Keyword Planner. When you enter your URL or enter up to 10 keywords related to your topic, you will find a variety of relevant keywords for a single piece of content or for new pieces of content. In addition, you can use filters to find the top keywords related to specific short-tail keywords that you want to rank for. UberSuggest – UberSuggest is a great keyword research tool, and when you enter a Keyword, you can click on 'Keyword Ideas' to find a ton of long-tail keywords for your business. It's one of the best free keyword research tools you can use for your business. YouTube Search Autosuggestions – When you search in YouTube, you will find suggestions for the keywords you are typing in. YouTube will try to auto-complete your search by using terms that people are typing in usually in their YouTube searches. Pinterest Search – Pinterest is a huge visual search engine, and when you enter a keyword, you will find very similar keywords that will help you optimize your content. In addition, you can find additional keywords that will help you grow your Pinterest boards as well. Google Search and Images – Google Search is the biggest search engine in the world, and when you enter a keyword, they will give you related searches, trying to auto-complete your search, and they will give you questions that people are typing in related to that keyword as well. Bing Search and Images – Bing is a huge search engine and it gives you very similar results to Google so you can find the keywords that people are typing in for your business. You can find a ton of ideas by using the Bing image search and the Bing web search. In addition, they will try to auto-complete your search as well. Are long tail keywords better? Not necessarily, but they are easier to rank for and they can be useful for driving more conversions at a lower cost in your advertising campaigns. People will type in all sorts of keywords into Google and Bing, so you need your website optimized for those keywords. How do you optimize long tail keywords? The first thing you need to do is find long-tail keywords. From there, you want to focus on creating content around short-tail keywords and then creating more content around long-tail keywords as well to feed into the shorter and more popular terms. The best way to optimize is to consistently create content around the top keywords for your business and dominate your niche and industry. If I create content related to Google Ads or Landing Pages, I need to keep creating content related to long-tail keywords about those topics until I can rank high in Google or YouTube. Are long tail keywords more expensive? Generally, they are less expensive than short-tail keywords because less advertisers are bidding on them and optimizing for them. Long tail keywords finder: The best 2 tools to find long-tail keywords is the Google Keyword Planner and UberSuggest. You can use those keyword research tools. How to use long tail keywords: You can use them to create more pieces of content and also to improve your existing content.

Learn how to quickly increase your search engine traffic with the Google Search Console. The Google Search Console is a great tool for seeing your top pages and top search queries that are driving traffic to your website. It is a tool that is 100% free, which makes it very useful for finding ways to increase your organic search traffic. In this video, I show you how to look at some of your existing SEO traffic using the Google Search Console. What you can do is go into your performance, compare date ranges, and find pages where you have lost traffic. Our goal is to find the top keywords driving traffic to that page, improve and optimize that content, and gain back our rankings to drive the same amount, if not more search engine traffic to our website. If we already had rankings for a piece of content, the issue might be that our content has become outdated and the information is old, which means we need to go back to improve it. What I like to do is compare a date range like 3 months and look at our top pages. From there, we can see the total number of clicks and impressions to a page for the last 3 months and the previous 3 months before it. Then, if you just choose clicks or impressions, you will be able to find opportunities to drive more traffic to your website. Rankings you don't have yet are harder to gain than rankings you previously had. The reason we likely lost clicks and impressions for certain pages is because we have not updated the content in a long enough time, so Google has viewed the content as old and irrelevant compared to competitors. As we let a piece of content become more dated, we start to lose our rankings. One of the best SEO strategies is to keep all of your content up to date, even if it is considered evergreen content.

Discover how to use Google Analytics to create your Google Ads Audiences for your search, display, and video campaigns. We go over some different examples and strategies that you can use to create Google AdWords Audiences to drive more conversions and increase the conversion rate for your campaign. One of the best ways to improve your conversion value and overall conversions in Google Ads is to use data from Google Analytics. You can see a lot of different data about your audience and your website visitors by using Google Analytics. Google Analytics Tutorial For Beginners – How to Set-Up Google Analytics on WordPress: https://www.youtube.com/watch?v=v42sV_FX2DY Google Ads Location Targeting Options: https://www.youtube.com/watch?v=FOOzuFkSwDs Google Ads Remarketing Tutorial 2019: https://www.youtube.com/watch?v=4lE9WKMhxVY Google Ads Audience Targeting 2019 – Audience Targeting AdWords Search, Display, and Video: https://www.youtube.com/watch?v=icntSFvbQwY We first start by opening our Google Ads and Google Analytics accounts. You want to make sure you have Google Analytics set-up on your website so you can use your website traffic to find Language Targeting, Location Targeting, Geo-Targeting, Interests, Affinity Audiences, and In-Market Audiences. When you are setting up audiences through your Google AdWords campaigns, you need to make sure you are incorporating your most profitable audiences. You obviously want to use options like Remarketing, Similar Audiences, In-Market Audiences, and Custom Intent Audiences, but what about finding the Age, Gender, and Location of people who visit your website and convert? You can do all of that through Google Analytics with ease.

Check out how to improve your Google Search Engine Traffic with one of my top SEO tips. Google can drive you thousands of visitors per month to your website, so I'm giving you one of my favorite search engine optimization strategies to rank high in Google. You can use the Google Search Console and Google Keyword Planner to find some top keywords for your business. And the best part is, you will be using keywords that you are already ranking for. Search Engine Optimization SEO Tutorials Playlist: https://www.youtube.com/watch?v=ZKl9W5-tyIc&list=PLCKZKQoSq6y4lWHIsR9MV7VR3m2l0JQo5 3 SEO Techniques for 2019: https://www.youtube.com/watch?v=ViV5342DTjI 7 SEO Tips for 2019: https://www.youtube.com/watch?v=kpvY-ejnYH0 Keyword Research For SEO: https://www.youtube.com/watch?v=-4TQXTDVKZo I will be using 4 tools for this video: Google Search Console, Google Analytics, Google Sheets, and the Google Keyword Planner. All of them will help us develop a plan for improving existing content on our website and increasing search engine rankings over time. First, you want to make sure that your Google Search Console and Google Analytics accounts are connected. Then, you can see your top pages, organic search keywords, and what pages are driving you the most SEO traffic from Google. We will use the top 50 pages to create a report that includes the top pages driving search engine traffic and the search terms that are driving traffic to our website. This will allow us to optimize our existing content and improve it without having to create new content. Since it is so important to keep our website optimized and our content up to date, this will make sure that we are driving the most search engine traffic possible. Once we start creating a report with our top SEO pages, we can employ our top Google SEO strategy for pages that already have search engine traffic, which is to improve our existing content. You can use those keywords that we pulled and make sure they are added to all of your pages. When you are updating and optimizing old content, you can easily improve your search engine traffic by making sure you include all of the relevant short-tail and long-tail keywords that help drive traffic to your website. After all, it is extremely competitive when it comes to organic search traffic, so you need to make sure you have a great long-tail keyword strategy. Long Tail Keywords For Google Ads and SEO – Long Tail Keyword Examples: https://www.youtube.com/watch?v=Qr7E_FtxMtM

Watch our video to learn how to track for Shopify transactions in Google Analytics and import them as a conversion into Google Ads. Then, you can set-up Shopify Google Ads Conversion Tracking and optimize your campaigns for sales. When you are running a Google Ads search campaign for Shopify, the main thing you want to optimize for is sales. It can be extremely difficult to drive sales for your Shopify website, but Google AdWords conversion tracking with Shopify is where you want to get started. Shopify Tutorials Playlist: https://www.youtube.com/playlist?list=PLCKZKQoSq6y6Y-8Q-DBWTHIUhZ6t0fkWR Set-Up Shopify Enhanced Ecommerce Conversion Tracking in Google Analytics: https://www.youtube.com/watch?v=se5vIkTOYd8 I will show you in this video how to first enable Google Analytics on your Shopify website, and how to enable Enhanced Ecommerce. Once you do that, it will allow you to track your Shopify transactions in Google Analytics, which will include transaction value, revenue, total transactions, top products sold, and everything you need to know about the sales happening on your website. In addition, you can learn the top sources of sales for your website and where you are driving people. The more people you can drive to your store, the more sales you will ultimately generate. Shopify Conversion Tracking with Google AdWords and Google Analytics is a pretty simple process overall. You first need a Shopify website and a Google Analytics account. From there, you want to take your Google Analytics Property ID, head over to your Shopify Website Admin section, click on Online Store and then Preferences. You can enter your Google Analytics ID there, and enable Enhanced Ecommerce. After that, you want to go to back to Google Analytics, go to your Admin Screen, click on your Ecommerce Settings, and Enable Ecommerce and Enable Enhanced Ecommerce Reporting. That will start tracking your Transactions into Google Analytics. Next, you want to create a Google Ads account and Link your Google Ads and Google Analytics accounts. From there, you can go to Conversions under the tools menu in Google Ads, click on Import conversions, choose Google Analytics, and import Transactions as a conversion. That will allow you to start tracking your Shopify Transactions as Conversions in Google Ads. Last but not least, you want to make sure your Shopify Transactions are tracking as conversions in your campaigns by going to Campaign Settings, setting your Goal as sales, and setting your Conversions as Transactions. If you watch the video and still have questions about Shopify Google Ads Conversion Tracking, feel free to leave a comment and I will do my best to answer it.

Learn how to set-up enhanced ecommerce tracking using Google Analytics and Shopify. If you want to track your Shopify sales into Google Analytics, this is the video for you. Once you have a Shopify store and a Google Analytics account, you can easily set-up enhanced ecommerce tracking to track conversions and revenue into Google Analytics. This will allow you to understand where your Shopify Sales are coming from on your website. You will first get started in Shopify and you can go to your main Admin screen. You want to click on Online Store, and then Preferences, and then enter your Google Analytics ID and enable Enhanced Ecommerce.