Category: Adwords Information

Master Keyword Targeting for Local Business Success

Discover some simple strategies for choosing the best keywords in Google Ads.

Free Google Ads Training: surfsideppc.com/training
In this short video, I go over how you can target Exact Match versions of keywords with a wide search intent in order to make sure you're targeting more relevant search terms.

This video goes over the current drama between Automattic aka WordPress.org and WPEngine. In September, 2024 the CEO of Automattic Matt Mullenweg announced that WPEngine had a trademark violation for the WordPress trademark. The future of WordPress is not in doubt but this will have an impact on websites that use WordPress in the short term. WP Engine has been banned from WordPress.org features and this WP Engine drama and WordPress drama will be interesting to follow in the future.

Get My From $0 to $5k/Month Roadmap and My Inbound Marketing Course – Click the 'Join' button under my video or go to: https://www.youtube.com/channel/UCEzSSbs3Wfe5p4dBzzjrjvw/join Learn more about creating Google Analytics 4 Events and Google Analytics 4 Key Events. I will use Google Tag Manager to create an event and a key event and GA4. GA4 events and key events can be used to track your key performance indicators AKA your conversions.

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Need Google Ads Training? Go here: https://surfsideppc.com/training This article will go over a Google Ads Tutorial for medical practices, doctors, and anything related to healthcare. If you need to drive more patients to your practice, consider PPC Advertising. PPC for Doctors can be very successful to drive consistent leads and to stand out amongst your competitors. This tutorial is specifically focused on search campaigns on Google Ads for medical practices. When it comes to Google Ads strategies for healthcare providers, understanding the unique landscape of the medical industry is crucial. Physicians and medical practices must tailor their advertising efforts to comply with regulations while effectively reaching potential patients. One of the best practices for medical practice Google Ads is to focus on local targeting. By optimizing campaigns to target specific geographic areas, healthcare providers can attract patients who are actively searching for services nearby. For doctors’ clinics, employing effective Google Ads tips is essential for maximizing visibility and engagement. This includes using relevant keywords, crafting compelling ad copy, and utilizing ad extensions to highlight services, hours, and contact information. Additionally, understanding how to create effective Google Ads for physicians involves continuous testing and adjusting of ad campaigns based on performance data. This iterative process can lead to more refined targeting and improved click-through rates.

This video will go over the Helpful Content Update after 1 full year of its release and the impact that we have seen on different websites. Not every website was hit by the HCU, but for the websites hit it has been detrimental to their business. I have not seen evidence of a recovery for any website that was impacted by the Helpful Content Update.