Optimization tips for Performance Max campaigns for store goals



Are you ready to use AI to improve your Performance Max campaign? Check out these best practices for store goals! 00:00 Intro
00:18 Run your campaign for at least 30 days
00:25 Use conversion tracking
00:39 Use an active and eligible account for store sales
00:52 Have at least 10 business locations
01:00 Set conversion values
01:08 Get performance insights
01:16 Use a competitive benchmark Subscribe to the Google Ads channel → @GoogleAds

Optimization tips for Performance Max campaigns for lead generation



Are you ready to use AI to improve your Performance Max campaign? Check out these best practices for lead generation! 00:00 Intro
00:18 Give the algorithm a head-start
00:30 Use conversion tracking
00:44 Optimize toward lower funnel conversion events
01:13 Set your bidding and automation strategies
01:21 Use call-to-actions
01:33 Use existing leads and audience lists
01:45 Refresh and evaluate your assets
01:53 Add asset groups to target different audiences
02:01 Use the ad strength indicator Subscribe to the Google Ads channel → @GoogleAds

Optimization tips for Performance Max campaigns for online sales (non-shopping)



Are you ready to use AI to improve your Performance Max campaign? Check out these best practices for online sales! 00:00 Intro
00:18 Give the algorithm a head-start
00:30 Use conversion tracking
00:50 Use audience lists
01:01 Have a variety of assets
01:17 Refresh and evaluate your assets
01:25 Use the ad strength indicator Subscribe to the Google Ads channel → @GoogleAds