Are you ready to use AI to improve your Performance Max campaign? Check out these best practices for retail advertising! 00:00 Intro
00:18 Give the algorithm a head-start
00:30 Use conversion tracking
00:45 Use audience lists
00:58 Use creative assets
00:12 Avoid listing group overlap Subscribe to the Google Ads channel → @GoogleAds
Category: Adwords Help
Optimization tips for Performance Max campaigns for store goals
Are you ready to use AI to improve your Performance Max campaign? Check out these best practices for store goals! 00:00 Intro
00:18 Run your campaign for at least 30 days
00:25 Use conversion tracking
00:39 Use an active and eligible account for store sales
00:52 Have at least 10 business locations
01:00 Set conversion values
01:08 Get performance insights
01:16 Use a competitive benchmark Subscribe to the Google Ads channel → @GoogleAds
Optimization tips for Performance Max campaigns for lead generation
Are you ready to use AI to improve your Performance Max campaign? Check out these best practices for lead generation! 00:00 Intro
00:18 Give the algorithm a head-start
00:30 Use conversion tracking
00:44 Optimize toward lower funnel conversion events
01:13 Set your bidding and automation strategies
01:21 Use call-to-actions
01:33 Use existing leads and audience lists
01:45 Refresh and evaluate your assets
01:53 Add asset groups to target different audiences
02:01 Use the ad strength indicator Subscribe to the Google Ads channel → @GoogleAds
Optimization tips for Performance Max campaigns for online sales (non-shopping)
Are you ready to use AI to improve your Performance Max campaign? Check out these best practices for online sales! 00:00 Intro
00:18 Give the algorithm a head-start
00:30 Use conversion tracking
00:50 Use audience lists
01:01 Have a variety of assets
01:17 Refresh and evaluate your assets
01:25 Use the ad strength indicator Subscribe to the Google Ads channel → @GoogleAds
Optimization tips for Performance Max campaign for all business types
Are you ready to use AI to improve your Performance Max campaign? Check out these best practices for all business types! 00:00 Intro
00:16 Give the algorithm a head-start
00:28 Have a variety of assets
00:43 Use conversion tracking
01:02 Use audience lists Subscribe to the Google Ads channel → @GoogleAds
Google Ads AI Essentials: Video Campaigns Overview
From Shorts to CTV, grow your brand on YouTube with AI-powered video campaigns. #SummerofAIEssentials
#GoogleAds
Optimizing value-based bidding for lead gen
Learn about value-based bidding for lead generation from Ginny Marvin. In the time it takes to have a quick coffee break, she’ll help you optimize your bid strategy.