Category: Adwords Help

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Learn how luxury athletic footwear brand APL used Performance Max to help make every customer connection count during the holiday season and beyond. Subscribe to the Google Ads channel → @GoogleAds

Mitsubishi Motors prides itself on challenging convention and innovating with its marketing strategy. Learn how Mitsubishi, as a challenger brand, was able to improve ROAS by enabling value-based bidding to generate higher quality leads.

Use the Google AI-powered image editor for your Performance Max and Demand Gen campaigns to save time and resources while producing high-quality image assets tailored to your business and brand. 00:00 – Overview
00:19 – Create new assets
00:31 – Replace background
01:26 – Add new object
01:52 – Erase object
02:08 – Replace object
02:33 – Expand image
02:57 – Outro

Video enhancements use Google AI to automatically create additional versions of your video to improve campaign performance, for example by generating a vertical video from your horizontal video to better fit on vertical screens, or a shorter video that better captures user attention in the first 5 seconds. 00:00 – Intro
00:05 – Overview of enhancements
00:30 – Benefits and features
00:50 – Smart automation
01:10 – Types of enhancements
01:50 – Short versions
02:25 – Outro

Video enhancements use Google AI to automatically create additional versions of your video to improve campaign performance, for example by generating a vertical video from your horizontal video to better fit on vertical screens, or a shorter video that better captures user attention in the first 5 seconds. 00:00 – Intro
00:05 – Overview of enhancements
00:30 – Benefits and features
00:50 – Smart automation
01:10 – Types of enhancements
01:50 – Short versions
02:25 – Outro

In the dynamic world of digital marketing, first-party data is paramount. But inaccurate data can throw off your measurement and modeling efforts. Luckily, Google's Tag Diagnostics tool is here to help! This powerful tool, accessible within Google Ads, Google Analytics, and Google Tag Manager, allows you to identify and troubleshoot tag issues. Ensuring your tags are firing correctly means you're collecting accurate, reliable data that you can trust. Watch the full walkthrough video: youtu.be/n8DwslRFHdo?si=qHc3SNWKQLGnfgIr