Category: Adwords Help

GRWM: Data foundations edition 💅



Short on time? Here’s a quick break down of how to give your first-party data an AI makeover. Get everything you need to know about driving and measuring results in the AI era here 👉 https://business.google.com/us/think/measurement/data-foundations-for-growth/

Google Ads Tutorials: Brand Lift



Brand Lift measurement determines how your ads impact people’s perception of your product or brand. You can use these measurements to adjust and improve your campaigns to achieve your desired marketing objectives. In this video, you’ll learn how to set up Brand Lift measurement, define your product or brand in a Brand Lift survey, and view your Brand Lift measurement data. 0:00 Introduction
0:40 Brand Lift setup
2:36 Brand Lift: Not eligible
3:05 Reporting
3:20 Results interpretation and troubleshooting
3:59 Remeasurement #GoogleAds #DigitalMarketing #GoogleAdsTutorials

Healthy first-party data Habits: Solid Data Foundations



The secret to driving growth? A solid data foundation 💪 Make the most of your first-party data more effectively and securely than ever. Solutions like Customer Match and Google Ads Data Manager have confidential matching built in — so you can drive the best results, while your data is protected by default. Find out more about data foundations here 👉 https://www.thinkwithgoogle.com/future-of-marketing/privacy-and-trust/data-foundations-for-growth/

How Google creates Carbon Footprint reporting for advertising products



How does Google create customer-specific carbon reporting for advertising customers? Watch this video to learn how Carbon Footprint for Google Ads follows the Greenhouse Gas Protocol, the global standard for carbon accounting, and how to integrate allocated Google emissions data estimates into your own emissions reports. Carbon Footprint for Google Ads is now available upon request to select advertisers and will become more widely available in the future.