Check out my YouTube Advertising Tutorial for 2022. I go over how to create YouTube Ads campaigns that optimize for conversions. You will learn a step-by-step process of creating a campaign, setting up conversion tracking, and targeting the right audience who will be the most likely to convert. You can choose between the Maximize Conversions bid strategy or the Target CPA bid strategy, which will use your landing page, your assets, and your targeting to help optimize your campaign and drive results.