What is Google Trends is the question this video answers. Where trends begin, Google Trends gives you the stories, insights, and facts to make informed decisions that transform business. Google Trends is a free tool offered by Google that allows users to see trending topics, trending news stories, and trending search terms. Google Trends provides access to how popular certain search terms and keywords are. It has a variety of applications for marketers, including SEO, keyword research, and audience demographics. Trending search terms and topics are useful to you as a marketer, to increase your content's visibility, promote your brand, and sell your products. Trending Topics provides you with insights into what is currently popular. Trends give marketers a good indicator of what people are looking for online. This video provides a quick walkthrough of how to use the Google Trends tool – Google's free keyword and topic trend analysis tool. I also share some thoughts on using this tool to understand search volume for your desired keywords, news, and trending topics.