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Watch My Inbound Marketing Course: https://www.youtube.com/watch?v=5CWGZGJZkKU Discover everything you need to know about broad match keywords in Google Ads, who they are good for, who should use them, and the pros and cons. Broad match keywords can be a great match type, but not everyone should use them. They should also be used more often in accounts with active management, good conversion data, large budgets, and a wide customer target market. For niche accounts, smaller budget accounts, and accounts that lack conversion data, broad match keywords are likely to waste your budget.