Learn how to set-up the Facebook Pixel on your Shopify Store, Track Custom Events like Purchases, Add To Cart, and Transactions, and how to Set-Up Facebook Ads Conversion Tracking on a Shopify Website. The Facebook Advertising Pixel can help you track all the conversions that happen on your website, which can including everything from Key Pageviews to New Customer Sign-Ups to Purchases on your website. Lastly, I will cover how to make sure you are optimizing your campaign for an Objective like Purchases and how to see the Conversions you are driving and the revenue you have driven with your reporting. Facebook Ads can be difficult when you get started, so you want all the keys for setting up conversion tracking through Shopify to make it much easier for you. The main key with Facebook Advertising is to optimize your campaigns for purchases or transactions through Shopify so you can continue to increase your business revenue tied back to Facebook Ads campaigns. Rather than running your standard Engagement or Website Traffic campaigns, you can focus on conversions instead. The main upside is that it will continue to improve your Cost Per Result, so if you are driving Purchases, you can test new audiences to drive more and more transactions and revenue to your business. Adding a Facebook pixel to your online Shopify store: https://help.shopify.com/en/manual/promoting-marketing/analyze-marketing/facebook-pixel 1. You need to get started with a Facebook Ads account and a Shopify store. You can create your Facebook Pixel by opening your Facebook Ads Manager account, clicking on 'Pixels and Conversions' from the dropdown menu, and creating a Facebook Pixel. You will get a Facebook Pixel ID. 2. Once you have a Facebook Pixel ID, then you can go to your Online Store, click on Online Store, and then Preferences from your Shopify backend. Right below your Google Analytics account ID, you can enter your Facebook Pixel ID, which is a number that will uniquely identify everything happening on your website back to your store. 3. Next, all you need to do is click on Save, and set-up some of the Ecommerce and Retail standard events. Most notably, you want to track Add To Cart and Purchase, which will keep track of every time someone adds something to their Cart and every time someone Purchases something from your website. 4. Once you have all of the Standard Events set-up for your website, you can start optimizing for them in your campaign. When you create a new campaign, make sure you choose the Conversion objective and choose the Purchase conversion from the drop-down menu. That will ensure that all of your campaigns are optimizing for a conversion on your website.